In the News

VentureBeat: Predictive Apps are the Next Frontier of Marketing Tech Thumb
July 14, 2014

VentureBeat: Predictive Apps are the Next Frontier of Marketing Tech

Last week, Salesforce bought sales data intelligence startup RelateIQ for $350 million. But that’s just the latest deal in the marketing tech sector, which has seen several billion-dollar acquisitions in the past couple of years. It could also be a hint about the future: predictive apps. Read More →

Lattice Engines Applies Predictive Technology to Upsells and Retention Thumb
May 23, 2014

Lattice Engines Applies Predictive Technology to Upsells and Retention

Lattice Engines has extended its technology to customer retention and upsells. The company pulls more than 1,000 different attributes of public and private data together, then finds out which attributes are "trigger events" for each company that might indicate an opportunity for an upsell or cross-sell, such as a move, hiring, acquisition, or change in their credit rating. Read More →

Lattice May Help You Find Your Next Big Sales Deal Thumb
May 22, 2014

Lattice May Help You Find Your Next Big Sales Deal

More companies are realizing that making cold calls doesn’t always pay off. They’re trying out ways to predict which sales leads will pay off in order maximize the time of busy salespeople. Lattice, a startup with predictive sales software, today added new capabilities to help salespeople... Read More →

GigaOm Research: A Wish List for Bridging the Sales Automation-to-CRM Gap Thumb
April 23, 2014

GigaOm Research: A Wish List for Bridging the Sales Automation-to-CRM Gap

Lattice is named a "company to watch" in this GigaOm Research report.  Read More →

Forbes: Startup Confidential: The Founders Guide To Pitching Sequoia Thumb
April 16, 2014

Forbes: Startup Confidential: The Founders Guide To Pitching Sequoia

The lineup of established tech founders backed by Sequoia Capital is a daunting one, but behind each company poster on the wall of the famed venture firm’s office on Sand Hill Road is a wealth of stories of nervous meetings, quick plane ride pitches and tough sales meetings,... Read More →

DemandGen Report: Marketo Summit Wrap-Up Thumb
April 16, 2014

DemandGen Report: Marketo Summit Wrap-Up

By Kim Ann Zimmerman Marketo’s new calendar and personalization tools were among the topics that generated buzz at the 2014 Marketing Nation Summit. In addition, a lot of the discussion centered on content, predictive analytics and the role of marketers as innovators in their organizations. “The foundation of... Read More →

CRM Magazine: 13 Digital Marketing Myths, Debunked Thumb
April 03, 2014

CRM Magazine: 13 Digital Marketing Myths, Debunked

Lattice CMO Brian Kardon contributes to CRM Magazine's cover story debunking common digital marketing myths. Read More →

ZDNet: CRM Watchlist 2014 Winners Thumb
March 25, 2014

ZDNet: CRM Watchlist 2014 Winners

Lattice is profiled as one of the winners of Paul Greenberg's 2014 CRM Watchlist. Read More →

PandoDaily: How Marketing is Out-innovating Sales in Tech Thumb
February 19, 2014

PandoDaily: How Marketing is Out-innovating Sales in Tech

Lattice CMO Brian Kardon on the growth of marketing technology. Read More →

GigaOm: How the Solution to the Monty Hall Problem is Also the Key to Predictive Analytics. Thumb
February 16, 2014

GigaOm: How the Solution to the Monty Hall Problem is Also the Key to Predictive Analytics.

Bayes Theorem calculates the probability of possible outcomes based on previous events. Coupled with cloud computing and big data, it does more than tell you whether to choose door number one, two or three; it’s become the foundation for predictive analytics. Read More →

CBS MarketWatch: Employers Tell What They Really Notice When Hiring Thumb
February 10, 2014

CBS MarketWatch: Employers Tell What They Really Notice When Hiring

By Suzanne Lucas

What's the best way to get hired? What's the best way to do a resume? What is the most important thing to let employers know about? The reality is, this varies from company to company and hiring manager to hiring manager. But, to... Read More →

CRM Magazine: Sales Management Tools and Trends to Watch Thumb
February 01, 2014

CRM Magazine: Sales Management Tools and Trends to Watch

Lattice Engines' product, which is integrated into a CRM system, will show the top reasons a lead has been scored, giving the end user some insight into the process. Upadhyay says one of the company's recent "big windfalls" is that consumer-designed recommendation engines have helped make their product more understandable to end users. Read More →

CRM Magazine: Lattice Engines Helps Mindjet Identify Top Prospects Thumb
February 01, 2014

CRM Magazine: Lattice Engines Helps Mindjet Identify Top Prospects

With the salespeople now focused on the best-quality leads, they were able to close more deals. Their 4 percent conversion rate increased to 12 percent. Read More →

CRM Buyer: 9 Companies to Watch in 2014 Thumb
January 08, 2014

CRM Buyer: 9 Companies to Watch in 2014

Lattice loves to crunch data about marketing and the sales process, and they do it well. I don't know any sales manager who doesn't want better knowledge about all of the processes his or her team is involved in, and Lattice is one way to get it.  Read More →

DM News: Hot Marketing Trends for 2014 Thumb
January 01, 2014

DM News: Hot Marketing Trends for 2014

Predictive analytics, now emerging as central to the modern marketing organization, is a top focus for 2014.  Read More →

InformationWeek: Big Data In 2014: Top Technologies, Trends Thumb
December 30, 2013

InformationWeek: Big Data In 2014: Top Technologies, Trends

With all the pieces now in place -- the cloud, large installed bases of CRM and marketing automation systems, and the exploding data volume -- predictive marketing and applications will democratize the power of buying signals for everyone -- no team of data scientists required. Read More →

Heinz Marketing: B2B Marketing’s Greatest Lessons from 2013 Thumb
December 30, 2013

Heinz Marketing: B2B Marketing’s Greatest Lessons from 2013

The biggest time waster is time spent with a lead that will never close. Marketing’s job is to get the right opportunities in front of the sales team and keep the poor ones away. Fortunately, companies doing lead scoring, and now predictive lead scoring, are using data science to prioritize leads.  Read More →

1to1 Magazine: Putting Lead Fatigue to Bed Thumb
December 16, 2013

1to1 Magazine: Putting Lead Fatigue to Bed

"Marketing data is too often in silos," says Brian Kardon, CMO of Lattice Engines. "CRM, Web analytics, and marketing automation are independent internal systems, and unstructured information exists on the public Web and social networks. In order to analyze this data to obtain a more complete view..." Read More →

Huffington Post: The Data Dilemma Thumb
December 11, 2013

Huffington Post: The Data Dilemma

By Ilana Greene

The profession of sales has evolved greatly since the door-to-door days of Willy Loman. With the internet, email and Big Data, technology has facilitated communication and provided access to data in ways that were unimaginable 50 years prior.

But these days, is it possible... Read More →

VentureBeat: Five Data Scientists Who Became CEOs and are Leading Thriving Companies Thumb
December 04, 2013

VentureBeat: Five Data Scientists Who Became CEOs and are Leading Thriving Companies

Data scientists are the rare alchemists of the data-deluged digital age. They extract value out of the massive quantities of meaningless data that we generate every day, and competition for their skills is fierce. Job postings for data scientists ballooned by more than 15,000 percent between 2011 and 2012, and entry-level salaries start... Read More →

InformationWeek: Does Salesforce.com Have An Analytics Gap? Thumb
December 03, 2013

InformationWeek: Does Salesforce.com Have An Analytics Gap?

Does all this still leave room for deeper capabilities? Predictive marketing applications firm Lattice says yes. Where Salesforce looks at data within its own sphere, Lattice says one of its differentiators is tapping into transactional systems and external data sources to help predict next customers, next good leads, and next customers likely to churn. Transactional systems like ERP bring purchase information, while external sources add data points, such as credit scores, and in the B2B context insight on hiring trends at companies as indicated by LinkedIn activity. Read More →

Customer Think: Predictive Analytics Gaining Momentum Thumb
October 29, 2013

Customer Think: Predictive Analytics Gaining Momentum

Lattice is one firm making some noise in this area. The company creates predictive models using a combination of signals from internal and external sources. Around 40 models have been developed, says CEO Shashi Upadhyay, for different industries, types of products and sales processes.  Read More →

BtoB: Lattice Engines Rolls Out Predictive Lead Scoring Thumb
October 25, 2013

BtoB: Lattice Engines Rolls Out Predictive Lead Scoring

Predictive analytics company Lattice Engines has launched a lead-scoring application that uses database profiles and buying “signals” to uncover leads. Lattice's predictive lead-scoring technology combines data already tracked in marketing automation and CRM systems with signals from its own Lattice Data Cloud, which analyzes the Web, social... Read More →

Information Management: Dark Data: B2B’s Big Data Challenge Thumb
October 23, 2013

Information Management: Dark Data: B2B’s Big Data Challenge

By Kent McCormick It’s estimated that in 2013, the world will produce an astounding 4 zetabytes (or 4 million petabytes) of new data. But unlike B2C companies, which are  pressed to make use of massive quantities of unstructured consumer data, B2B companies face a big data challenge that... Read More →

Forbes: Finding & Closing More Quality Sales Leads Using Predictive Analytics Thumb
October 22, 2013

Forbes: Finding & Closing More Quality Sales Leads Using Predictive Analytics

By Louis Columbus Bottom line: Gaining analytical insight into how qualified a lead is before being handed off to sales significantly improves close rates and contributes to more effective marketing programs.

This and other insights were gained recently from a conversation with the Chief Marketing Officer (CMO) of... Read More →

DestinationCRM:  Lattice Engines Announces Predictive Lead Scoring Thumb
October 22, 2013

DestinationCRM:  Lattice Engines Announces Predictive Lead Scoring

By Sarah Sluis

Lattice Engines has announced the introduction of Lattice Predictive Lead Scoring, designed to bring together first-party data about the customer from a company's CRM system and information about a lead from the Lattice Data Cloud to allow marketers to grade leads. The announcement was... Read More →

DMNews: New Lattice App Brings PA to Lead Scoring Thumb
October 22, 2013

DMNews: New Lattice App Brings PA to Lead Scoring

By Al Urbanski

Lattice Engines today introduced Lattice Predictive Lead Scoring, an application it says uses predictive analytics to answer B2B marketers' most overwhelming question: What's the definition of a good lead?

By combining data already tracked in marketing automation and CRM systems with... Read More →

DemandGen Report: Lattice Engines Introduces Predictive Lead Scoring App Thumb
October 22, 2013

DemandGen Report: Lattice Engines Introduces Predictive Lead Scoring App

By Kim Zimmerman

Lattice Engines has introduced Lattice Predictive Lead Scoring, which uses predictive analytics to identify and prioritize sales-ready leads. The application is designed to help marketers become familiar with common buying signals, according to company officials.

“Lead scoring is the next frontier for... Read More →

iMedia Connection: The Solution to Sales and Marketing Alignment? Introducing the Blended Lead Score Thumb
October 16, 2013

iMedia Connection: The Solution to Sales and Marketing Alignment? Introducing the Blended Lead Score

By Rob Bois

Much has been made of the poor alignment between Sales and Marketing departments. And in fact, the rift really does exist. According to Forrester Research, fewer than one in ten B2B organizations claim to have tight alignment between their sales and marketing functions. People... Read More →

CustomerThink: Stop Guessing: B2B Predictive Analytics 101 with Brian Kardon Thumb
October 15, 2013

CustomerThink: Stop Guessing: B2B Predictive Analytics 101 with Brian Kardon

By Matt Heinz

Most companies have reams of data they could be using to impact future customer messages, offers and calls to action. But most of those companies either don’t use that data, or don’t realize it exists in the first place. That&rsquo... Read More →

DemandGen Report: Lattice Data Cloud Offers Source of Predictive Buying Signals Thumb
October 14, 2013

DemandGen Report: Lattice Data Cloud Offers Source of Predictive Buying Signals

Lattice Engines announced the Lattice Data Cloud, which is designed to bring together web, social and proprietary buying signals to deliver predictive insights to marketing and sales. The Lattice Data Cloud combines information from tens of thousands of data sources, millions of web sites, dozens of social sites and in-depth... Read More →

B2B: How Citrix Used Third-party Data to Improve its Sales Pipeline Thumb
October 08, 2013

B2B: How Citrix Used Third-party Data to Improve its Sales Pipeline

How Citrix Systems used Lattice's predictive analytics technology to improve lead conversion rates by 30%. Read More →

Decision Management Solutions: First Look: Lattice Thumb
October 08, 2013

Decision Management Solutions: First Look: Lattice

By James Taylor

As part of my ongoing series on Marketing Decision Management solutions I got an update from Lattice Engines recently. Lattice is focused on data-driven (analytic)business applications. The solutions combine “big data” with sophisticated predictive analytics to help companies market and sell more... Read More →

Direct Marketing News: Future Shock Thumb
October 01, 2013

Direct Marketing News: Future Shock

Lattice customer Mindjet is featured on their use of Lattice Predictive Lead Scoring.  Read More →

DM Confidential: The Importance of Predictive Lead Scoring: Q&A With Lattice Engines Thumb
September 25, 2013

DM Confidential: The Importance of Predictive Lead Scoring: Q&A With Lattice Engines

By Jason Hahn

It’s no secret that lead scoring is important for marketers and sales teams: Two-thirds of marketers said lead scoring is important to their success, according to HubSpot’s “2013 State of Inbound Marketing” report. However, what might not be so apparent... Read More →

InformationWeek: Why Recommendation Engines Are About To Get Much Better Thumb
September 23, 2013

InformationWeek: Why Recommendation Engines Are About To Get Much Better

By Ellis Booker

Amazon.com certainly deserves credit for bringing the term "recommendation engine" into the general lexicon. But recommendation engines have expanded well beyond consumer-facing shopping sites like Amazon as programmatic ways of making accurate recommendations have continued to evolve. Recommendation systems are now common in insurance... Read More →

PandoDaily: Two of the Dirtiest Words in the Valley: “Big Data” Thumb
September 17, 2013

PandoDaily: Two of the Dirtiest Words in the Valley: “Big Data”

By Shashi Upadhyay

I vividly remember being in a conference room at a prominent Silicon Valley VC firm (that I will leave unnamed) back in 2006 trying to raise seed funding. One of the partners found his Blackberry much more interesting than our boring, data-focused startup, only looking up... Read More →

Forbes: How Shashi Upadhyay’s Lattice Engines Transforms Sales And Marketing Thumb
August 22, 2013

Forbes: How Shashi Upadhyay’s Lattice Engines Transforms Sales And Marketing

“I am motivated by solving real-world problems. I am an accidental entrepreneur.” - Shashi Upadhyay Read More →

Street Fight: 5 Tools Businesses Can Use for Predictive Analytics Thumb
August 13, 2013

Street Fight: 5 Tools Businesses Can Use for Predictive Analytics

Lattice's predictive lead scoring abilities are mentioned in this article on predictive analytics for businesses. Read More →

The Huffington Post: How Companies Are Targeting Customers and Predicting Behaviors With Analytics Thumb
August 06, 2013

The Huffington Post: How Companies Are Targeting Customers and Predicting Behaviors With Analytics

A Lattice infographic on how companies are targeting customers and predicting behaviors. Read More →

Software Advice: How Will the Sales Force of 2020 Engage Buyers? Thumb
August 06, 2013

Software Advice: How Will the Sales Force of 2020 Engage Buyers?

Lattice looks into the future of the sales force come 2020. Read More →

iMedia Connection: Do You Have a Customer Blind Spot? Thumb
July 08, 2013

iMedia Connection: Do You Have a Customer Blind Spot?

Lattice discusses how gaps in customer information over time can cause ‘blind spots,’ costing companies revenue. Read More →

Network World: Big Data Jumps to the Cloud Thumb
July 08, 2013

Network World: Big Data Jumps to the Cloud

Lattice customer Dell discusses the ROI it has achieved using Lattice for marketing and sales. Read More →

The Economist: Hiring Digital 007s Thumb
June 15, 2013

The Economist: Hiring Digital 007s

Lattice provides insight on data scientist hiring trends. Read More →

Forbes: Big Data Marketing Is All About The Questions Thumb
June 12, 2013

Forbes: Big Data Marketing Is All About The Questions

Lattice CMO Brian Kardon's vision of marketing's future is included. Read More →

Sologig.com: Data Scientist: The Hottest New Job in IT Thumb
June 10, 2013

Sologig.com: Data Scientist: The Hottest New Job in IT

What is a data scientist? Find out from one of our very own. Read More →

Direct Marketing News: Let Data Take the Lead Thumb
June 01, 2013

Direct Marketing News: Let Data Take the Lead

Lattice CMO Brian Kardon discusses the promise that data and analytics hold for marketers when it comes to lead generation. Read More →

Gartner: Social for Sales Finally Making a Dent in the Selling World Thumb
May 31, 2013

Gartner: Social for Sales Finally Making a Dent in the Selling World

Gartner mentions vendors taking part in the advent of social selling. Read More →

DemandGen Report: Killer Content Is Interactive, Educational and Inspirational Thumb
May 29, 2013

DemandGen Report: Killer Content Is Interactive, Educational and Inspirational

Lattice is included in this article on what makes content 'killer'. Read More →

Funnelholic: Three Sales and Marketing Predictions That Probably Won’t Come True Thumb
May 24, 2013

Funnelholic: Three Sales and Marketing Predictions That Probably Won’t Come True

Lattice is mentioned as a company ahead of the curve when it comes to using big data for lead scoring. Read More →

Fast Company: Why B2B Marketers Still Don’t get Social Thumb
May 24, 2013

Fast Company: Why B2B Marketers Still Don’t get Social

Lattice CMO Brian Kardon offers advice on the seven steps companies need to take to increase their social media effectiveness.  Read More →

Business2Community: Time To Turn Your Sales Team Social? Thumb
May 23, 2013

Business2Community: Time To Turn Your Sales Team Social?

Lattice's study with CSO Insights on the challenges of today's sales reps is discussed. Read More →

Direct Marketing News: Social Selling 2.0: Big Data Just in Time Thumb
May 21, 2013

Direct Marketing News: Social Selling 2.0: Big Data Just in Time

Lattice discusses how big data and social selling are benefiting sales and marketing today. Read More →

DemandGen Report: Lattice Engines Expands Use of Social Data Thumb
May 17, 2013

DemandGen Report: Lattice Engines Expands Use of Social Data

Lattice's latest release, salesPRISM 6.3, is covered. Read More →

CMSWire: Digital Marketing Briefs: Big Data with Lattice Engines Thumb
May 17, 2013

CMSWire: Digital Marketing Briefs: Big Data with Lattice Engines

Lattice's latest release, sales PRISM 6.3, is covered. Read More →

Investor’s Business Daily: Ford, Others Mine Treasure Trove Of Social Media Data Thumb
May 10, 2013

Investor’s Business Daily: Ford, Others Mine Treasure Trove Of Social Media Data

Lattice CEO Shashi Upadhyay discusses the importance of combining social data with other Big Data for a complete picture of prospects.  Read More →

CMO.com: Why Predictive Analytics Applications Matter Thumb
April 30, 2013

CMO.com: Why Predictive Analytics Applications Matter

Lattice CMO Brian Kardon discusses the success of its customers in using predictive analytics. Read More →

destinationCRM: Avoiding Lead Fatigue Thumb
April 26, 2013

destinationCRM: Avoiding Lead Fatigue

Lattice discusses how the new era of sales and marketing is less about raw data and more about insight and the use of predictive analytics to avoid lead fatigue. Read More →

CMO.com: The 10 Secrets Of CMO Success Thumb
April 24, 2013

CMO.com: The 10 Secrets Of CMO Success

Lattice CMO Brian Kardon's advice on marketing success is featured.  Read More →

American Marketing Association: Cut Through Big-Data Hype to Sell Smarter Thumb
April 17, 2013

American Marketing Association: Cut Through Big-Data Hype to Sell Smarter

Lattice CMO Brian Kardon on how to cut through the big data hype to market and sell smarter. Read More →

DemandGen Report: Sales Productivity Hampered By Poor Data, Lack of Prioritzation Thumb
April 10, 2013

DemandGen Report: Sales Productivity Hampered By Poor Data, Lack of Prioritzation

Lattice CEO Shashi Upadhyay discusses how companies with a data-driven approach to sales and marketing are achieving higher levels of success. Read More →

MIT Sloan Management Review: CMOs Using Social Data to Flex Their Muscle Thumb
April 08, 2013

MIT Sloan Management Review: CMOs Using Social Data to Flex Their Muscle

Lattice CMO Brian Kardon discusses the growth of technology budgets and impact of marketing efforts on the increased importance of the CMO role. Read More →

Chief Marketer: CM Tech Round-Up: Email Segmentation and Targeting Thumb
April 04, 2013

Chief Marketer: CM Tech Round-Up: Email Segmentation and Targeting

Lattice CMO Brian Kardon is interviewed in this special report about the ways that Big Data improves segmentation of email lists. Read More →

San Francisco Business Times: People on the Move: Ray Patterson, Lattice Thumb
April 01, 2013

San Francisco Business Times: People on the Move: Ray Patterson, Lattice

The appointment of Ray Patterson as VP of professional services at Lattice is featured.  Read More →

MarketingProfs: Fighting the Lead Generation Battle with Big Data Thumb
March 27, 2013

MarketingProfs: Fighting the Lead Generation Battle with Big Data

Lattice's expert content marketer Amanda Maksymiw discusses the lead generation battle between sales and marketing.  Read More →

CMSWire: Calling Big Data: Sales Needs Help Finding, Qualifying, Closing Leads Thumb
March 25, 2013

CMSWire: Calling Big Data: Sales Needs Help Finding, Qualifying, Closing Leads

Lattice CMO Brian Kardon discusses the changing relationship between sales and marketing. Read More →

CMO.com: Predictive Analytics: The Power Behind Next-Gen Marketing Thumb
March 20, 2013

CMO.com: Predictive Analytics: The Power Behind Next-Gen Marketing

Lattice CMO Brian Kardon discusses how the key difference between successful and unsuccessful marketing organizations is how they are scaling up for the data challenge. Read More →

Central Desktop: Brian Kardon: Tech-phobic CMOs are Guilty of Malpractice Thumb
March 05, 2013

Central Desktop: Brian Kardon: Tech-phobic CMOs are Guilty of Malpractice

Lattice CMO Brian Kardon talks about the convergence of the CMO and CIO roles and the shifting demands of the consumer and marketplace for marketers. Read More →

destinationCRM: SMBs Seek Enterprise-Class Predictive Analytics Thumb
March 01, 2013

destinationCRM: SMBs Seek Enterprise-Class Predictive Analytics

Lattice CEO Shashi Upadhyay discusses the benefits of Big Data and predictive analytics for companies of all sizes.  Read More →

DM Confidential: B2B vs. B2C Lead Generation: The Key Differences Thumb
February 21, 2013

DM Confidential: B2B vs. B2C Lead Generation: The Key Differences

Lattice CMO Brian Kardon shares helpful insights into what makes B2B and B2C lead generation different. Read More →

Business News Daily: Why Big Data is a Big Deal for Sales Thumb
February 06, 2013

Business News Daily: Why Big Data is a Big Deal for Sales

Lattice CEO Shashi Upadhyay discusses the power of Big Data in predicting the previously unpredictable: buyer intent. Read More →

IDG: Data and Analytics for Today’s CMO – Lattice Serves as an Interesting Example Thumb
January 22, 2013

IDG: Data and Analytics for Today’s CMO – Lattice Serves as an Interesting Example

Lattice Engines is a great example of a company going after this opportunity where four key components of data management platforms are necessary in order for a solution to be effective for CMOs and their marketing organizations — technology, client data, third party data, and analytics. Read More →

SiriusDecisions: Lattice salesPRISM Vendor Profile Thumb
January 12, 2013

SiriusDecisions: Lattice salesPRISM Vendor Profile

Third-party analyst firm, SiriusDecisions, reviews Lattice salesPRISM, the pioneer Big Data technology platform for Sales and Marketing. Read More →

SiliconIndia: CEO Spotlight: Shashi Upadhyay Thumb
January 01, 2013

SiliconIndia: CEO Spotlight: Shashi Upadhyay

Lattice's CEO Shashi Upadhyay discusses the importance of making Big Data accessible to everyone. Read More →

Direct Marketing News: Overlook This Data Issue and Lose Customers Thumb
January 01, 2013

Direct Marketing News: Overlook This Data Issue and Lose Customers

Lattice CMO Brian Kardon joins marketing experts to share the top data challenges and solutions for 2013.  Read More →

The Boston Globe: Gleaning the Secrets from Big Data Thumb
December 30, 2012

The Boston Globe: Gleaning the Secrets from Big Data

Data scientist has been called the sexiest job of the 21st century. As organizations wrestle with the ocean of data generated by mobile devices, social computing, the cloud, and other technologies, data scientists help turn this information, known as Big Data, into insights companies can use. Read More →

CRM Buyer: What Happened in 2012 Thumb
December 27, 2012

CRM Buyer: What Happened in 2012

Big data hit CRM through the link to analytics and marketing and companies like Dun & Bradstreet, Lattice Engines and InsideView are all taking a cut of this important space. Read More →

The Boston Globe: Data Scientist Mines Information for Strategic Insights Thumb
December 25, 2012

The Boston Globe: Data Scientist Mines Information for Strategic Insights

Big Data will add 1.9 million IT jobs in the U.S. alone by 2015, with a majority of those hires happening in Boston and Silicon Valley. Some of those data scientists are brilliant, quirky and nocturnal, said Andrew Schwartz, Lattice Engine’s co-founder and data scientist, who lives on a sailboat on Boston Harbor; rides a bright green recumbent bike to work, and does his best work between midnight and 4 a.m. Read More →

The Wall Street Journal: Dell and Lattice Thumb
December 05, 2012

The Wall Street Journal: Dell and Lattice

When Dell wanted to increase the productivity of its sales force five years ago, the company turned to cloud-based analytics from Lattice Engines, a six-year old company. Dell says the software, which has been written specifically to help salespeople close more deals, helped its reps identify prospects most likely buy from Dell. The software works by figuring out buying patterns of companies that purchase Dell products and then searching through Web and customer information for prospects that match those patterns. Read More →

The Wall Street Journal: Big Data that Helps Sales People Find the Best Potential Customers Thumb
November 27, 2012

The Wall Street Journal: Big Data that Helps Sales People Find the Best Potential Customers

Lattice Engines, which raised $20 million in Series C funding, is helping sales people figure out which sales prospects have the best potential. Read More →

destinationCRM: Lattice Engines Raises $20 Million in Venture Funding Thumb
November 27, 2012

destinationCRM: Lattice Engines Raises $20 Million in Venture Funding

Lattice Engines, a provider of cloud-based big data applications for sales and marketing, has raised $20 million in venture funding. This latest round, led by New Enterprise Associates (NEA) and existing investor Sequoia Capital, will help the company accelerate its growth and extend its product portfolio.http://www.nea.com Read More →

VentureBeat: Bigger is Better: Lattice Gets Big Money for Big Data for Big Sales Thumb
November 26, 2012

VentureBeat: Bigger is Better: Lattice Gets Big Money for Big Data for Big Sales

Lattice Engines, which bills itself as “Big Data for Big Sales,” is bulking up with big money. Today the company announced closing a $20 million round with venture capital big whigs New Enterprise Associates and Sequoia. Read More →

Dow Jones: NEA Makes Another Big Data App Bet with $20M for Lattice Engines Thumb
November 26, 2012

Dow Jones: NEA Makes Another Big Data App Bet with $20M for Lattice Engines

New Enterprise Associates continues its hunt for companies that bring Big Data beyond the statisticians with its latest investment, leading a $20 million Series C round for Lattice Engines Inc. Lattice Engines sells a service that analyzes internal and external data to help customers decide which of their specific sales leads are most ripe for conversion and for which products. Read More →

PandoDaily: Lattice Engines Raises $20 Million Thumb
November 22, 2012

PandoDaily: Lattice Engines Raises $20 Million

The predictive analytics company raised the fund led by New Enterprise Associates. The company’s software gives sales reps the information it needs to better sell to customers, including the best talking points, and what the customer is likely to purchase.  Read More →

TechCrunch: Lattice Raises $20M For Predictive Analytics Platform To Increase Sales Thumb
November 22, 2012

TechCrunch: Lattice Raises $20M For Predictive Analytics Platform To Increase Sales

Lattice Engines has raised $20 million in a round led by New Enterprise Associates for its predictive analytics platform that gives salespeople the information to sell their products. Read More →

SiliconANGLE: Big Data Needs More Flexibility for Today’s Socially-Driven Marketing Thumb
August 22, 2012

SiliconANGLE: Big Data Needs More Flexibility for Today’s Socially-Driven Marketing

Lattice Engines, the provider of Big Data for Sales, announced the results of an independent survey showing the importance of big data to drive sales growth. The survey, conducted in association with CSO Insights, looks at more than 200 corporate executives and sales professionals to shed light on the most critical challenges a sales organization has today, including the need to find new ways to manage and obtain fundamental knowledge from an exponentially growing amount of data available in internal, external and social networks. Read More →

DM News: Big Data could flip the sales and marketing dynamic Thumb
August 15, 2012

DM News: Big Data could flip the sales and marketing dynamic

I cringe at the monosyllabic simplicity of the term, but I appreciate that Big Data is a convenient way to present a complicated idea in a punchy format. (All the good acronyms were taken, I suppose.) Big Data is yet another technological warning that we should all be careful what we wish for, lest we get it. It is a reminder that everyone with an Internet connection has free, legal access to more media than they could ever hope to consume even in a lifetime of nothing but leisure. And, as it relates to the business which brings us all to Direct Marketing News, grappling with Big Data may mean a reversal of the traditional sales and marketing dynamic. Read More →

1to1 Media: Businesses Look to Big Data for Sales Improvements Thumb
August 08, 2012

1to1 Media: Businesses Look to Big Data for Sales Improvements

New technologies offer the promise of simplified data and insight collection, allowing sales reps to better their research processes and sales approaches. Read More →

San Francisco Business Times: Lattice Engines Revs Up Growth Thumb
June 13, 2012

San Francisco Business Times: Lattice Engines Revs Up Growth

Lattice Engines is boosting sales. The San Mateo company is growing quickly selling online software to help sales representatives be productive by sifting through vast amounts of data from both within and outside of companies to help set priorities. Read More →

Forbes: Jerry Maguire Didn’t Sell Smart Thumb
March 26, 2012

Forbes: Jerry Maguire Didn’t Sell Smart

Christine Crandell features Lattice Engines in her article on Forbes. Read More →

Analyze This: Why Predictive Sales Intelligence Boosts Sales Results Thumb
June 07, 2011

Analyze This: Why Predictive Sales Intelligence Boosts Sales Results

Selling Power's Gerhard Gschwandtner writes about Lattice Engines predictive sales intelligence technology, salesPRISM. Read More →

TechCrunch: Big Data Needs To Think Bigger Thumb
March 19, 2011

TechCrunch: Big Data Needs To Think Bigger

Semil Shah's article in TechCrunch names Lattice Engines among companies working with "big data" and talks about the opportunities that this data will create in the future. Read More →

Betting Big on Data: Lattice Engines CEO Shashi Upadhyay Interviewed by Knowledge@Wharton Thumb
January 13, 2011

Betting Big on Data: Lattice Engines CEO Shashi Upadhyay Interviewed by Knowledge@Wharton

When Shashi Upadhyay, Kent McCormick and Andrew Schwartz co-founded Lattice Engines in 2006, their plan was to offer data integration solutions. But based on market feedback, they soon changed their business to offer sales intelligence software. In a discussion with India Knowledge@Wharton Upadhyay talks about how the growth of the Internet has transformed the way data can be used, future trends in data and what Lattice Engine hopes to achieve. Read More →

Microsoft BizSpark: Lattice Engines Poised to Take Predictive Analytics Market by Storm Thumb
June 04, 2009

Microsoft BizSpark: Lattice Engines Poised to Take Predictive Analytics Market by Storm

From Microsoft BizSpark: By Rodney Bowen-Wright Microsoft Startup Accelerator Partner Lattice Engines, Inc. has supplied large B2B sales organizations with Microsoft centric solutions since its inception in 2005. Read More →