Why Graph Search Is Facebook’s Big Data Solution March 05, 2013
Big Data vs. Business Intelligence vs. Customer Intelligence January 24, 2013
The History of Sales Technology January 06, 2013
Grow Revenue With Big Data March 11, 2013
Top Takeaways From #SDSummit 2013 May 13, 2013
Live From Day 2 At SiriusDecisions #SDSummit May 09, 2013
Live From Day 1 At SiriusDecisions #SDSummit May 08, 2013
- target markets
- marketing technology
- cold calling tips
- new york
- fund distribution
- marketing leadership
- asset management distribution
- software engineer
- customer relationship management
- employee motivation
- lead generation
- big data for sales
- contextual conversations
Boosting Business Banking - Webinar Recap
For those who missed the session, you can now access the recorded version online here.
5 Steps to Greater Success in Business Banking
Nick Miller, a long-time veteran of the banking industry and well-respected sales coach and trainer, spoke about the continuing challenges Relationship Managers (RMs) have in developing new relationships and building upon existing ones. To enjoy greater success in engaging new and prospective clients, he suggested five concrete steps for business bankers:
1. Establish yourself as an expert: What do you want to be known for?
2. Broaden your network: Think of your network as more than your Centers of Influence (COIs)
3. Show up: Be out and about, find opportunities to meet prospects
4. Have something to say: Bring interesting content to your clients
5. Stay in touch: Pay attention and find reasons to connect frequently
Leveraging Big Data in Business Banking
Glenn Wong, VP Customer Solutions at Lattice Engines spoke about the emergence of Big Data and how it can provide RMs with a much richer profile of their customers and prospects. By combining existing information your organization already has on businesses with externally ‘knowable’ facts, RMs can gain insights on optimal ‘engagement opportunities’ (for both new and existing customers) and have much more productive discussions at the most appropriate times.
Watch the webinar now to learn more about how big data technology can boost your business banking outcomes and how to apply these techniques to your prospecting regimen.