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Brian Kardon Joins Lattice Engines as Chief Marketing Officer

Company adds senior marketing leadership to support fast growth as it revolutionizes sales through the power of big data.

Lattice Engines, the pioneer in Big Data for Sales, today announced the appointment of Brian Kardon as Chief Marketing Officer.  Brian joins Lattice Engines from Eloqua, a leader in revenue performance management, where he helped to grow the company from $20 million to more than $70 million in four years.  At Lattice Engines, Brian reports to CEO, Shashi Upadhyay and is responsible for evangelizing and expanding the company’s revolutionary data-driven selling platform into new markets.

Comments on the News:

  • “Brian’s extensive experience in marketing breakthrough solutions will be invaluable during this time of rapid growth for Lattice Engines,” said Shashi Upadhyay, CEO of Lattice Engines.  “We are excited to have him join our leadership team to play a key role in shaping Lattice Engines’ future strategy and promoting our vision to the marketplace.”
  • “Lattice Engines presents an exciting opportunity to be part of a company that is transforming sales by delivering actionable big data insight for companies to engage the most receptive customers in the most effective ways,” said Brian Kardon, CMO of Lattice Engines. “I look forward to expanding how Lattice Engines engages with its communities and its advanced technology platform to bolster its leadership position in big data for sales.”

Additional Information:

  • In Brian’s previous position at Eloqua, he helped drive the company’s exponential growth while both modernizing and scaling the company’s marketing operations.  While there, he was named a Top 10 Global CMO for companies <$250 million by The CMO Institute, and a Top 15 CMO on Twitter by Social Media Marketing Magazine (@bkardon).
  • Before Eloqua, Brian was Chief Marketing and Strategy officer at Forrester Research where he led acquisitions and helped to more than triple their revenues in five years.
  • Prior to that, Brian was chief marketing officer at Reed Elsevier, the large British Dutch publishing company, and a consultant at Braxton Associates, later acquired by Deloitte.
  • Brian has a BS and MBA from The Wharton School of the University of Pennsylvania.



Categories: Big Data, Marketing, Sales
Lattice delivers data-driven business applications that help companies of all sizes market and sell more intelligently. Inspired by today’s consumer applications, Lattice brings every relevant buying signal into the world’s most comprehensive, cloud applications. With Lattice, companies stop guessing and start relying on data science in an application that anyone can use to find, prioritize and close their next customer. Its rapidly growing customer base, including Dell, SunTrust and VMware, use Lattice’s open and secure applications to generate 75% more pipeline, triple conversion rates, and double win rates. Lattice is backed by Sequoia Capital and NEA.

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