Building a Big Business in Big Data
December 7, 2011
Infoworld 2011
Big Data is big news these days as companies are recognizing its dramatic potential to enhance decision-making across industries and business functions. McKinsey & Company’s MGI group recently released a timely report “Big data: The next frontier for innovation, competition, and productivity” which maintains that leveraging big data will become a key basis of competition and growth, enhancing productivity and creating significant value for the world economy.
Lattice Engines, founded by several McKinsey alumni, is riding the Big Data wave, developing sales intelligence software that enables B2B sales and marketing teams to ‘predict’ their customers’ next move and engage purchase decision-makers with compelling, contextual messaging.
The McKinsey Alumni site recently published a feature article on Lattice Engines to better understand its mission, culture and aspirations. Click here to read the full story.
Trackbacks/Pingbacks
[...] Big Data has created an exponential growth in the amount of internal, external and social media data on companies and decision-makers. The ‘secret sauce’ is the application of predictive analytics (advanced mathematical algorithms) to transform this abundance of data into deep, real-time insight about customer needs and behavior. This enables inside and field sales people to fine-tune their day-to-day actions (i.e., Who should I call? What should I say?) based on data-driven evidence. [...]