In today’s marketplace, it makes perfect sense to think that your company’s B2B marketing strategy and execution has to change to keep up with the more discerning, more sophisticated customer. We know we need to be more agile and be willing to work in real time...

It’s the Monday after the annual SiriusDecisions Summit, you are back in the office and raring to start implementing the key lessons you learned at the event, right? It is easy to be overwhelmed by the amount of content that was covered over three days last week. We...

Good morning, everyone! It's day 2 of the Sirius Decisions Summit in San Diego and I am looking forward to a full day of events and networking. If you missed day 1 of the Summit, take a peek at our live blog from the sessions. We heard some incredible information and ideas...

The SiriusDecisions Summit is officially kicking off today in San Diego. Over 1500 B2B sales and marketing professionals are gathering here to learn new insights and approaches to enhance their go-to-market strategies. Over the course of the day, I will be updating this blog...

Steve Loftness wrote on the Sales Benchmark Index blog recently about the high risk of sales teams becoming obsolete. He warns that even if you have the same sales people leading the way in sales for the last several years, they may very well be too busy with the way...

As the culture of the consumer is ever changing – shoot, it might just change by the time you finish this post – it becomes increasingly clear that companies have to have the flexibility and nimbleness to shift quickly to remain at the top of the competition class....

Virtually everyone gets email marketing nowadays – in some inboxes it is spam; in others, it’s useful information that the recipient chose to receive from a favorite company. Whichever side you’re on, though, your emails may start to become irrelevant. Spam...