Lattice Engines Featured in McKinsey’s Book on Sales Growth

By Shashi Upadhyay April 06, 2012

I’m excited to share that Lattice Engines is featured in a new book titled SALES GROWTH: Five Proven Strategies From the World’s Sales Leaders.

Authored by experts at McKinsey, the book contains interviews with 120 sales leaders at successful companies around the world and distills their insights into five proven strategies.

The book provides an invaluable inside look at the sales strategies and practices behind the most successful sales companies today. Chapter 3, titled Finding Big Growth in Big Data, should be of particular interest to practitioners of data-driven selling. In this chapter, we talk about the sales opportunities big data creates, how it is changing traditional sales management approaches and the new real time selling environment enabled by social networks.

The book will be published on April 10.

Happy Reading!

Related:

• Whitepaper: Six Steps to Sales Effectiveness
• Whitepaper: Using Big Data to Find High-Growth Sales Prospects
• Video: How Big Data is Transforming Inside Sales

Shashi is the Chief Executive Officer of Lattice Engines, the leader in B2B sales intelligence. Shashi is responsible for advancing Lattice Engines’ vision to deliver world-class analytics software to a global base of Fortune 5000 customers. Before founding Lattice Engines, he was a Partner at McKinsey & Company where he served Fortune 500 clients on improving productivity. During the last downturn, he worked with the CEOs of several troubled companies to help conduct operational and strategic turnarounds. He is currently an advisor to Amar Chitra Katha, the leading children’s publication in India. Shashi holds an undergraduate degree from the Indian Institute of Technology at Kanpur and a Ph.D. in Physics from Cornell University.

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