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Marketing & Sales Management

Marketing Fail: When Tech Does More Harm Than Good

With new technologies emerging almost every day, it takes an experienced and educated marketing professional to know how to harness a new technology’s marketing potential and turn it into sales success. Here, we note the top marketing fails, highlighting what went wrong and how you can avoid making the same mistake.

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 Photo Lattice Engines

Lattice is pioneering the predictive applications market for marketing and sales. We help companies grow revenue across the entire customer lifecycle with data-driven marketing and sales applications that make complex data science easy to use.

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