Why Graph Search Is Facebook’s Big Data Solution March 05, 2013
The Cost Of Too Much Data May 21, 2013
Big Data vs. Business Intelligence vs. Customer Intelligence January 24, 2013
The History of Sales Technology January 06, 2013
Navigating The Marketing Technology Landscape June 17, 2013
Sales and Marketing Alignment: A Look at Lead Leakage June 13, 2013
Carpe Big Data! Drawing Value From Big Data May 31, 2013
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New ebook: Harnessing Big Data
Big Data is shaping the business world by helping companies transform unstructured data about customers, prospects, employees, and suppliers into real, actionable insight. It has been described as “the next $100B opportunity” by McKinsey and Company. “Chief Data Officer” and “Data Scientist” roles are flourishing through organizations large and small. Many companies are already utilizing Big Data to help improve processes in finance, HR, marketing, and more. This wave promises to change entire industries, enabling a tremendous improvement in performance and productivity across all departments.
Recently, Harvard Business Review devoted a complete issue to Big Data for the business landscape. We cherry-picked the most relevant articles from the edition to help sales and marketing leaders demystify Big Data and learn how harnessing Big Data can lead to successful selling and revenue generation.
To learn more, download your copy of “Harnessing Big Data” now (registration required).