Sales Intelligence Blog by Lattice Engines

Today’s post is featured on kasina.com, a trusted consultant to distribution leaders of the asset management and insurance industries. To view the original blog post, click here. Asset management firms have enjoyed robust growth and earnings over the past 25 years, benefiting from a steady inflow of assets into mutual funds. However, asset outflows since [...]

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Today’s blog post was originally featured on socialmediab2b.com. A social approach does not alter the fundamental ingredients for B2B selling success: building trust and cultivating relationships. However, it does enable new selling tactics along the sales process that align more naturally to the changing behaviors of customers and prospects in a networked world. 1. Create [...]

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There are few movies that manage to be highly entertaining and remarkably insightful. Moneyball is one of those movies. Based on Michael Lewis’ book, the movie tells the tale of how the Oakland Athletics– under the direction of Billy Beane – managed to achieve extraordinary performance relative to their meager financial muscle. In the late [...]

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SAN FRANCISCO – October 5, 2011 – Lattice Engines, the leader in B2B sales intelligence software, announced today that it will be presenting at the Sales and Marketing 2.0 conference on October 18th.  Lattice Engines SVP of Marketing, Andrew Somosi, will present with Kevin Walker, Marketing Director for Dell. The session, “Analytics in Action: How [...]

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Lattice Engines is a rapidly growing software company, and we are looking to add smart, analytical and creative professionals to our team. In an effort to meet new candidates, we are attending career fairs at top universities all over the country. Last week, Lattice Engines had the pleasure of attending the Fall Career Fair at [...]

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San Mateo, California—September 29 —Lattice Engines, the leader in B2B sales intelligence software, today announced that Sharmila Shahani-Mulligan, most recently Executive Vice President Marketing for Aster Data, was appointed to Lattice Engines’ board of directors. A seasoned marketer and strategist at Aster Data, Opsware, Netscape and Kiva Software, Ms. Shahani-Mulligan brings to bear a track [...]

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As Social and Mobile technologies penetrate the enterprise, the rep’s world will undergo a dramatic shift in how information is used to acquire customers, cross-sell, up-sell and manage renewals. Surfacing insights about your customer and prospects – already a challenging endeavor — becomes a seemingly insurmountable hurdle in the world of social networks and tablet [...]

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BtoB Magazine reports that 93% of B2B companies are using social media for information gathering and sharing. While there have been several innovative use-cases for social media in Marketing, defining how the sales organization benefits from ‘Social Selling’ has proven more elusive. What is Social Selling and what does it mean for B2B Sales? Our [...]

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We’re back after an exciting week at Dreamforce 2011.  We were thrilled to have taken part in what is now the largest technology event in history (over 45,000 attendees). The key takeaways were (i) Marc Benioff  pushing the thinking forward on creating ‘the social enterprise’, and (ii) Eric Schmidt in describing how the big change [...]

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Recently, we hosted a webinar with the Aberdeen Group and Dell, on why B2B sales organizations are turning to sales intelligence solutions to accelerate growth. For those who missed the live session, you can now access the recorded version online. The session began by defining what sales intelligence means.  Sales intelligence is defined as insight [...]

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