The Algebra of Success in Business Banking

By Glenn Wong May 03, 2012

Last week Jeff Zamiska, Angel Reyes, and I were down in Atlanta at the Barlow Research 2012 Annual Client Conference, where we had the opportunity to meet past acquaintances and make new ones among the 100+ banking professionals.

Glenn Wong presents on the future of Business Banking

The famous Lattice Engines Rubik's cube

As a conference sponsor, we joined about half a dozen other organizations that had a booth presence, and during the informal drinks and meals we enjoyed talking to attendees about our company and salesPRISM.  Furthermore, we participated in the conference’s first ever “Innovation Showcase,” a rapid fire, business equivalent of speed dating.  Each of the six presenters had 7 minutes to pitch their product to the audience —  who then voted on the best in show.  Top honors went to Bill.com, an online cash flow management service banks can offer to their small and middle market business customers.  Though disappointed, we were told (unofficially) that Lattice came in second “by only a few votes.”

The Lattice Engines Booth - Big Data for Business Banking

The keynote address was given by Bill Holt, EVP of Business Banking at Suntrust.  During his address, Bill explained the “algebra” of success in Business Banking and identified several ‘modifiers’ that can boost success in a multiplicative fashion.  Among them was the notion of a “wholesale analytics engine” that can digest large volumes of relevant data, employ modeling and predictive analytics, and deliver insights directly to bankers.  In effect, it was a great pitch for what we do at Lattice Engines.

Our presence in the banking community is growing substantially and we were very pleased to have the opportunity to attend this year’s Annual Client Conference. If you were at the conference but didn’t have a chance to talk with us, please do drop us a note — we’d love to hear from you.

Related:

• [Free Recorded Webinar] Boosting Business Banking: How Focus and Big Data Can Open Prospects’ Doors and Increase Cross-Sell Opportunities
• Prospecting for Business Banking – A New World [Part 2]
• Prospecting for Business Banking – A New World [Part 1]

Glenn Wong is the VP of Customer Solutions at Lattice Engines. Before joining Lattice Engines, Glenn was the VP, Business Development and Consulting Services for Trinity Pharma Solutions. In that role, Glenn was responsible for developing new clients, facilitating partnerships, and leading consulting engagements. In his 8+ year tenure he also helped the company evolve from an initial project team of 8 analysts and developers to a standalone entity with 30+ staff and over $8MM in annual revenues. Glenn has served as an Advisory Board Member for TIBCO Spotfire, an advanced visual analytics platform, and was a former consultant with McKinsey and Company. Glenn has a Ph.D. in Physics from Harvard University and earned his Bachelor’s (with honors) from Stanford University.

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