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What Is Big Data For Sales? [Video]

The explosion of internal, external and social media data on your customers and prospects is a simple example of how Big Data plays a role in any marketing and sales organization.

Unfortunately, only a very small percentage of this information is useful in determining whether a prospect is ready to become a buyer. For example, it is possible to discover thousands of attributes of your customers and prospects across all the data sources that are readily available online. If you transfer all of this information to your sales force, it is a waste of time.  It is too challenging to sort through that immense amount of data in search for the golden nuggets.

That’s where Big Data for sales comes in.  Big Data for sales is all about enabling sales reps to fine-tune their day-to-day actions, answering a major question – how do I find and engage the customers who are ready to buy my products or services at a given time?

Watch this video with Brian Kardon for more information.


Categories: Big Data, Marketing, Sales
Amanda Maksymiw is responsible for setting and managing the Lattice Engines’ content marketing strategy including creating, producing, and publishing engaging content. Additionally, she manages the social media streams for the company, including the twitter handle @Lattice_Engines . Prior to Lattice Engines, Amanda worked as a Senior Associate at OpenView Labs, the strategic and operational consulting group supporting OpenView Venture Partners, an expansion stage VC firm. At OpenView, Amanda spearheaded its social media, content marketing, and influencer marketing programs. Amanda received her BBA in Marketing from the Isenberg School of Management at the University of Massachusetts, Amherst.

View all post by Amanda Maksymiw

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