Blog & Resources

Marketing & Sales Management

Why Big Data is a Big Deal for Sales

Earlier this week we released a survey, 2012 Impact of Big Data on Sales Performance, from our partner research firm CSO Insights.  The report offers an incredible amount of insight into modern day challenges that impact sales teams across the globe.  It is no longer about the data that a salesperson has access to.  It is about what he or she can do with the data in order to drive sales growth.  Here is a glimpse into the top insights from the report.

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 Photo Lattice Engines

Lattice is pioneering the predictive applications market for marketing and sales. We help companies grow revenue across the entire customer lifecycle with data-driven marketing and sales applications that make complex data science easy to use.

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