salesPRISM Software:
Data + Predictive Analytics + Measurement

Data about your customers and prospects, the raw material to Sell Smarter, already exists in immense quantities both inside and outside your organization. Integrating these external sources (e.g., LinkedIn, D&B) and internal databases (e.g., customer purchase history, customer service calls, website visits) can be a formidable challenge. Distilling raw data into ongoing, account-specific sales intelligence may seem unattainable. salesPRISM overcomes these hurdles by combining robust data integration with predictive analytics, powered by advanced mathematical algorithms tuned specifically for B2B sales. Through an intuitive user interface and seamless integration into existing CRM and marketing automation systems, you can easily track and measure your reps performance from start to finish.

• Data Management: salesPRISM’s robust, proprietary data management environment integrates numerous, disparate internal and external data sources to create and manage an updated profile of each of your customers and prospects. Typical data sources include:
• Internal data: Information your company collects about customers and prospects including Customer Masters, Purchase Histories, CRM tables, customer service logs, website visits, product usage data
• External data: Industry, company, and contact data from sources such as D&B, infoUSA, OneSource, LinkedIn and Jigsaw
• Lattice Engines proprietary data: Includes data sets collected and maintained by Lattice Engines such as social media activity, recent funding, and government contracts.
• Predictive Analytics: salesPRISM is powered by market-tested predictive analytics tuned specifically for B2B sales. The analytics engine generates Plays, or segment-specific sales campaigns, that guide reps on when and how to engage with each customer and prospect. Plays identify the customers and prospects most likely to purchase each of your products and services and the related talking points that will resonate most forcefully with decision-makers. Plays identify all accounts eligible for a given product and builds buying segments with progressively higher purchase likelihoods. salesPRISM ‘learns’ and improves over time as reps execute the Plays across their account portfolios.
• Software: Developed through hundreds of interviews with B2B sales professionals, the salesPRISM user interface is intuitive, easy-to-use and requires no input from sales reps. salesPRISM seamlessly integrates into existing CRM systems and workflows to deliver sales intelligence and ensure that reps are generating pipeline opportunities, not searching for data.
• Measurement: salesPRISM measures everything: Rep activity and engagement, rep performance, Play effectiveness. Our software is designed to drive sales productivity and measure the outcomes.