salesPRISM: B2B Sales Intelligence Software

Thousands of B2B sales reps at Fortune 5000 companies rely on salesPRISM sales intelligence software to generate more pipeline opportunity and close more deals. Our customers have increased sales productivity by as much as 6-14% within one year, realizing immediate performance gains thanks to our quick deployments and seamless CRM integration. Your reps will benefit from:

Intelligent Targeting

Sales reps are spending more and more time manually sifting through data from internal systems (e.g., billings) and web sources (e.g., LinkedIn) to have intelligent conversations with their customers. However, if your reps are spending more time manually analyzing data, they are spending less time in front of customers. salesPRISM sales intelligence software eliminates the research burden and automatically focuses selling time on the highest-potential customers and prospects. salesPRISM harnesses predictive analytics to identify behavioral and purchase patterns and transform the broadest array of internal and external data into ongoing, account-specific actions. Your reps can focus on the best accounts to target right now based on:

• Likelihood of customer acquisition
• Key business trigger events
• Likelihood of cross-selling purchase
• Estimated deal value
• Product(s) likely to be purchased

Contextual Conversations

Arm your sales reps with relevant, timely and compelling talking points. salesPRISM is the ammunition for a successful sales conversation with messages that resonate with decision makers and influencers.

• Gaining Access Talking Points: Winning that first meeting is the toughest hurdle in gaining new business. Your reps have 30 seconds to make a compelling case. What will your reps say? salesPRISM empowers reps to convert more initial calls into high value meetings. Gaining Access Talking Points provide timely and dynamically-updated talking points on customer events, buying needs, and the most relevant aspects of your product’s value proposition.
• Account-specific product recommendations: salesPRISM profiles accounts based on the likelihood to purchase each of your products and services. In addition, reps access talking points that explain why the account is likely to purchase and how to position the product to address the account’s unique needs.
• Similar Selling Situations: Social influence is a powerful force. salesPRISM identifies peer accounts with recent, similar buying histories. Reps not only have a list of potential references but also gain insight from their colleagues to understand what factors (e.g., strategy, collateral) helped close the deal.

Measurable Execution

salesPRISM sales intelligence software organizes selling time systematically with Plays, segment-specific sales campaigns that guide reps on when and how to engage with each customer and prospect. You can either define Plays (e.g., Target customer segments most likely to purchase Product X), or let salesPRISM’s powerful analytics engine infer Plays from historical behavioral and purchase patterns (e.g., Customers who purchased Product X and opened an international office purchase are likely to purchase Product Y within 6 months). You can create and test Plays iteratively; double-down on successful Plays and remove Plays that are not getting traction.

Sales managers use salesPRISM reports to provide timely and specific performance feedback. Imagine, for example, having a report that identifies seasoned reps who are struggling with a Play geared to selling one of your newest products. Consider the coaching potential for a rep who is not spending time against her most promising account opportunities. salesPRISM gives managers reports to track the effectiveness of each Play and detailed insight into the behavior, activity and outcomes for each rep. Reps gain the confidence to initiate and deepen relationships with B2B buyers and influencers across their accounts and sell the full breadth of your product portfolio.