salesPRISM Predictive Analytics
How It Works
Data about your customers and prospects, the raw material to sell and market smarter, already exists in immense quantities both inside and outside your organization. Integrating these external sources (e.g., LinkedIn, D&B) and internal databases (e.g., customer purchase history, customer service calls, website visits) can be a formidable challenge.
Distilling raw data into ongoing, account-specific sales and marketing intelligence may seem unattainable. salesPRISM overcomes these hurdles by combining robust data integration with predictive analytics, powered by advanced mathematical algorithms tuned specifically for sales and marketing. Through an intuitive user interface and seamless integration into existing CRM and marketing automation systems, you can easily track and measure your team's performance from start to finish.
Data Management: salesPRISM’s robust, proprietary data management environment integrates numerous, disparate internal and external data sources to create and manage an updated profile of each of your customers and prospects. Typical data sources include:
- Internal Data: Information your company collects about customers and prospects including customer masters, purchase histories, CRM tables, customer service logs, website visits, product usage data, etc.
- External Data: Industry, company and contact data from sources such as Experian, D&B, infoUSA, OneSource, LinkedIn, NetProspex and Jigsaw along with Industry and Company News from LexisNexis.
- Lattice Proprietary Data: Data sets collected and maintained by Lattice such as social media activity, recent funding and government contracts.
Predictive Analytics: salesPRISM is powered by market-tested predictive analytics tuned specifically for sales. The analytics engine generates segment-specific sales and marketing campaigns, that guide sales professionals on when and how to engage with each customer and prospect. Lattice salesPRISM identifies the customers and prospects most likely to purchase each of your products and services and the related talking points that will resonate most forcefully with decision-makers. The big data analytics platform identifies all accounts eligible for a given product and builds buying segments with progressively higher purchase likelihoods. Lattice salesPRISM learns and improves over time as your team executes sales and marketing strategies across your account portfolios.
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Big Data Analytics Platform: Developed through hundreds of interviews with sales and marketing professionals, the salesPRISM user interface is intuitive, easy-to-use and requires no input from individual sales professionals. salesPRISM seamlessly integrates into existing CRM systems and workflows to deliver Big Data analytics and ensure that sales professionals are generating pipeline opportunities, not searching for data.
Effective Reporting: salesPRISM measures everything: sales team activity and engagement, sales performance, effectiveness of sales and marketing strategies, and more. Our big data analytics platform is designed to drive sales and marketing productivity and measure the outcomes so your organization can continue to improve.