salesPRISM Big Data Analytics Platform
You have invested heavily in CRM to build an efficient and replicable selling and marketing process. However, process alone is not enough to achieve and sustain sales productivity gains. Buyers are more sophisticated and informed than ever while your teams are drowning in information overload.
In a recent study, many front-line sales professionals admitted to reviewing up to 15 different sources before picking up the phone and selling. Your sales professionals are playing catch-up – making sense of the dizzying amount of information about their customers and prospects. Ultimately, your sales professionals are being asked to do more with less, reducing selling time and sales productivity.
Big Data for Sales and Marketing
More than 50,000 sales professionals at Fortune 5000 companies rely on salesPRISM Big Data analytics platform to generate more pipeline opportunity and close more deals. Our customers have increased pipeline by 75% or more within one year, realizing immediate performance gains thanks to our quick deployments and seamless CRM integration. Your teams will benefit from:
- Intelligent Prioritization: Identify customers and prospects most likely to purchase your products and services. salesPRISM Big Data analytics platform uses predictive analytics to uncover patterns in how customers buy from you, transforming the broadest array of internal and external data into ongoing, account-specific actions.
- Tailored Talking Points: Arm your sales professionals with relevant, timely and dynamically-updated talking points that resonate with decision-makers.
- Reporting to Measure Sales Effectiveness: Systematically organize selling time with segment-specific sales and marketing campaigns that guide sales professionals on when and how to engage with each customer and prospect. After engaging, each salesperson can update the outcome status. This enables sales and marketing managers to measure effectiveness--including each individual’s engagement and conversion rate -- and focus training and coaching efforts.
Data + Predictive Analytics + Measurement
Data about your customers and prospects, the raw material to sell smarter, already exists in immense quantities both inside and outside your organization. Integrating these external sources (e.g., Experian, LexisNexis, and public records and social media) and internal databases (e.g., customer purchase history, customer service calls, website visits) can be a formidable challenge. Distilling raw data into ongoing, account-specific insight may seem unattainable.
The salesPRISM Big Data analytics platform overcomes these hurdles by combining robust data integration with predictive analytics, advanced mathematical algorithms, tuned specifically for B2B sales and marketing. Through an intuitive user interface and seamless integration into existing CRM and marketing automation systems, you can easily track and measure your sales professionals performance from start to finish.