 Whitepapers
Read Now |
Banking on Predictive Sales Intelligence: Six Steps to Data-Driven Selling in Business Banking
Buyers of banking products have become much more informed and savvy, while satisfaction scores in financial services have remained flat over the past five years. As a result, winning in the current climate calls for a scientific, data-driven approach to capturing the full share-of-wallet in the segment. This whitepaper outlines specific tactics you can adopt to apply a data-driven approach for targeting Business Banking prospects and clients. |
Read Now |
@SocialSelling: What's Really In It for #B2BSales
What is Social Selling and what does it mean for B2B Sales? While there have been several innovative use-cases for social media in marketing, defining how the sales organization benefits from ‘Social Selling’ has proven more elusive. This whitepaper outlines specific Social Selling tactics that your team can adopt to boost sales productivity. |
Read Now |
Analytics in Action: Winning in Asset Management Distribution with Predictive Sales Intelligence
Today’s saturated market for new funds makes it more difficult for firms to create and sustain product-based differentiation. This whitepaper will give you insights on how distribution teams are harnessing the power of data and predictive analytics to achieve significant and sustained gains in sales productivity. |
Read Now |
Needles in the Haystack: Using Big Data to Find High-Growth Sales Prospects
Despite the ongoing economic downturn, most sales teams are tasked with higher quotas this year. The key to beating your sales targets lies in identifying and targeting high-growth prospects. The more needles you can target, the more likely you are to achieve breakthrough sales performance. If you are a B2B sales leader excited about the potential for double-digit growth, this whitepaper is a must. |
Read Now |
Beyond the Hype: 5 Ways Social Media Boosts B2B Marketing Effectiveness
Beyond all the hype, how exactly will your social media initiatives improve marketing effectiveness and boost this quarter’s sales results? This whitepaper will discuss how leading B2B marketers are applying innovative social media techniques to overcome traditional B2B marketing challenges, and in-parallel are validating the ROI case for social media. |
Read Now |
'Smart Sales Reps' Win in the Age of Information Overload: Six Steps to Sales Effectiveness
How do sales leaders improve sales productivity? This whitepaper will discuss how sales leaders capitalize on the power of information and data to help sales teams sell smarter by targeting the accounts most likely to purchase at the right time with the right contextual message without further eroding selling time. |
Read Now |
Doing More With Less: The Challenge for Sales Management
“Do more with less" – It has become the mantra throughout organizations worldwide, across industries and functions, as the recession has deepened. This whitepaper explains that to successfully “do more with less”, companies will need to apply new analytic tools and data-driven approaches that provide sales management and salespeople with insight into market opportunity. |
|
