Big Data for Sales

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Big Data for Sales: An Introduction to Achieving Sales Growth sheds light on this new approach to selling and demystifies Big Data so sales and marketing leaders can understand what Big Data is and isn’t, why it is important, how it interacts with some of the most important challenges in sales organizations today and how Big Data improves sales in the long run. The ebook includes compelling statistics from a recent CSO Insights survey of over 200 sales executives.