Whitepapers and Guides
In Depth Resources about Big Data for Sales and Marketing
The team at Lattice has developed deep in-house expertise helping its customers realize the value and impact of Big Data on sales and marketing. To learn more about how Big Data can transform your business, read on.
Each year, CSO Insights publishes an ebook on sales management best practices based on a series of interviews with sales executives. Check out this ebook featuring Shashi...
One of the top challenges facing business banking relationship managers today is how to grow revenue despite staggering cutbacks. To promote true growth, banks need to...
Technology resellers are faced with multiple challenges, trying to sell millions of products from multiple vendors to thousands of customers across the globe, with a...
This whitepaper explores how today’s sales forces are overwhelmed by all the data at their disposal, and highlights ways that marketers can take advantage of Big Data...
This whitepaper will discuss how Big Data and advanced analytics can be used to uncover new financial intermediaries who represent the best targets for asset managers. It...
This report covers the CSO Insights survey on the impact of Big Data on sales performance. Survey answers from 218 CEOs, CSOs, Sales Executives and Managers were...
This whitepaper will examine why firms need to rebalance their focus on both acquiring net new assets and minimizing redemptions. We will focus on analytical tools that...
The key to beating your sales targets lies in identifying and targeting high-growth prospects. Through extensive research, we have found that these high-growth prospects -...
This datasheet outlines five ways you can win with data by dramatically boosting the productivity of your sales team and engaging with clients and prospects.
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This whitepaper outlines six steps to implement a data-driven approach for targeting and engaging with Business Banking clients.
This whitepaper outlines specific Social Selling tactics that your team can adopt to boost sales productivity.
This whitepaper will give you insights on how distribution teams are harnessing the power of data and predictive analytics to achieve significant and sustained gains in...
This whitepaper will discuss how leading B2B marketers are applying innovative social media techniques to overcome traditional B2B marketing challenges, and in-parallel are...
This whitepaper will discuss how sales leaders capitalize on the power of information and data to help sales teams sell smarter by targeting the accounts most likely to...
This whitepaper explains that to successfully “do more with less”, companies will need to apply new analytic tools and data-driven approaches that provide sales...