Cross-Sell & Retain

Expand and Retain Customer Relationships

Lattice makes it easy to grow revenue from current customers by providing predictive insights into buyer needs.

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The Challenge

In addition to driving more revenue, renewal rates skyrocket among customers who've bought multiple products. So why do many marketers ignore this revenue opportunity?


For Most B2B Companies 50% or More Revenue Comes from Existing Customers


Customers Who Purchase Multiple Products Drive 6‐20X More Revenue

Lattice Predictive Scoring Application

Targeted Upsell And Renewal

Sell More to Existing Customers

Finding meaningful patterns in customer behavior can be like looking for a needle in a haystack. But understanding the common traits among companies that have bought in the past provides valuable insights into who to target next.

Lattice makes it easy to tap into expanding customer needs and mitigate churn before it happens. Powerful predictive applications identify customer segments that are likely to need additional products or are at risk of attrition. Don’t ignore the revenue opportunities hiding in plain sight. Get started now.

How It Works

Data Cloud 1

Your Internal Data

Lattice begins with your customer data to understand purchasing or renewal trends.

Data Cloud 2

Lattice Data Cloud

Your data is blended with thousands of additional account-level buying signals.

Data Cloud 3

Identify Meaningful Patterns

Lattice matches existing customers with the new products they are likely to need.

Identify Customer Revenue Opportunities

Lattice unlocks the power of predictive modeling and data science so marketing and sales teams can focus on the best revenue opportunities.

Select the Type of Predictive Campaign You Want to Build

Easily Model the Desired Scenario

View the Customer Segments Most Likely to Convert

Customer Success

The marketing department was able to cut the number of leads it sent to the sales organization by 50% — to only the most promising prospects – and the 'results went up by almost double' in terms of sales productivity, efficiency and revenue.”
Wall Street Journal Read Full Article
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Easy to Deploy. Immediate Results.

Lattice’s unmatched predictive applications will help you grow revenue from existing customers.

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