LatticeOPPORTUNITY:
Account Opportunity Estimation

Sales Operations and Executive Management require a realistic view of account opportunity; quota setting, performance management and investment decisions must be done with "opportunity" in mind.

Traditional approaches rely on top-down calculations – generating estimates with logical inconsistencies and limited credibility.

Lattice customers gain bottom-up, account-by-account, realistic & justifiable estimates of opportunity. The Lattice methodology generates consensus and alignment between operations, field sales, finance and executive management.

The Flexibility You Need
Customer hierarchies and product categories go through thousands of changes each year. Lattice technology ensures estimates "flex" to map to your current view of the market opportunity.

Estimates Delivered at Buying Location Level
Estimates are generated at "buying location" level – providing granularity that leads to actionable decisions.

Leverage of External & Internal Data
Reliable estimates require a combination of internal data with external financial & operational data sources. Lattice data experts identify & source external data for corporate, academic, public sector, and nonprofit markets. I

Field Sales "Buy-In"
Account opportunity estimates are generally regarded as "credible" and "reasonable" by field sales managers. This "buy-in" is critical for enterprise decision-making.

Multiple Views of the Demand
Customers need views by customer, by industry, by location, by channel partner and by segment. The configured Lattice solution gives customers flexibility to view demand from the required perspective.