Visibility Solutions

The first step towards optimizing sales and marketing efforts is to understand the performance of current efforts relative to future opportunity. Our solution integrates data from both internal systems (e.g., ERP/CRM) and external sources to create a comprehensive view of both opportunity and performance at a granular product and account level. Managers in sales, marketing, planning and finance can use this visibility to make decisions about territory assignment, program optimization, resource allocation and quota-setting.

Business Impact of
LatticeVISIBILITY

• Credibly estimate "potential revenue" at the account-level
• Understand performance at the account-level
• Identify product whitespace by customer

• Most organizations struggle to achieve visibility to each function's alignment to market opportunity. Those organizations who have achieved such a view generally do so with major investment in people and data marts that involve manual extraction & transformation of data.
• Lattice provides a low-cost solution to create performance dashboards, opportunity maps, whitespace reports and models of account-level potential spend. The Lattice solution involves using Lattice Data Model technology that quickly automates the transformations needed to merge disparate data sources.
• These solutions are generally taken-over by an internal IT team once the full set of views & maps is defined & provided to the organization.