External Articles

Predictive Analytics Can Widen the Aperture for Potential Sales

Bain & Company highlight how used predictive analytics can help define the revenue opportunity for each account and prospect.

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Marketing B2B SaaS Products: 10 Marketing Pros Share Their Best Tips

VP of Product Marketing Nipul Chokshi discusses why companies shouldn't forget about the 'expand' part of their 'land and expand' strategy.

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Dropbox Sales Team Closing 96% of Largest Deals by Prioritizing Prospects

The Dropbox team is using internal and external data signals from Lattice Engines to prioritize their target accounts for ABM initiatives.

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Lattice Partners with Dun & Bradstreet to Improve Customer Insights

Updated Predictive Insights Platform gives B2B marketers and sales reps deeper insights on customers and prospects.

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Lattice Engines Updates Predictive Insights Platform

Lattice's Predictive Insights Platform is now fueled by Dun & Bradstreet data for creating targeted campaigns

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What Machine Learning Can (and Can't) Do

Machine learning will enhance, not hurt, the marketing industry by infusing data into everyday decisions.

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Marketing in 2017: Bigger, Better, Smarter

Learn why 2017 will be a year of exploration and advancement for marketers across verticals.

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What's Old Is New Again... Account-Based Marketing

VP of Product Marketing discusses why ABM isnt new, but it is newly scalable thanks to technology.

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Tech Decisions, Integrations and Alignment Crucial to ABM Maturity

VP of Product Marketing Nipul Chokshi predicts what 2017 has in store for account-based marketing.

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Lattice Engines Launches a Predictive Application on the Oracle Cloud Marketplace

The solution assists marketers with executing personalized campaigns aimed at their highest-value targets.

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Intelligence Discusses Automatic Intelligence

Artificial intelligence (AI) is surging in ad/mar tech land, including solutions from companies like Lattice Engines.

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Gartner Hype Cycle for Digital Marketing & Advertising, 2016

Three new technologies are in the hype cycle for the first time including Predictive B2B Marketing Analytics.

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The Marketer's Guide To Artificial Intelligence

Artificial intelligence (AI) is surging in ad/mar tech land. Or resurging, depending on how good your memory is.

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The Dreamforce AI Dream

Dreamforce this year was promoting AI for everyone, democratized AI, designed to make the lives of all Salesforce users easier.

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Dreamforce 2016: How Disruptive Will AI Be In B2B Technology?

Artificial intelligence (AI) and machine learning are by far the biggest innovations, and topics of discussion, at Dreamforce 2016.

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Shrinking financial markets will drive consolidation in martech

There will be a consolidation in the martech space, which is good for marketers, as they will have a stronger set of vendor choices.

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#BigDataProblems: What to Do When the Data Isn’t So Big

As digital technology advances, businesses are collecting a tremendous amount of unstructured data, pushing them to employ machine learning…

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Why Data Integration is the Future of Marketing

Integration of data sources and marketing technologies will be crucial for companies, whether B2B or B2C, to successfully deliver relevant …

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What’s happening this week at the intersection of management and technology

A new breed of software applications, including predictive analytics, is reshaping sales force management …

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Using Digital Exhaust to Improve Sales

A new breed of software applications is reshaping sales force management. One of those is predictive analytics, which uses a …

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Why AI’s massive disruptions may be just what you’re looking for

CEO Shashi Upadhyay discusses why even with significant advances in AI, machines won't be taking all of our jobs anytime …

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Lattice Engines knows when prospects are ready to buy

Predictive marketing software provider Lattice Engines Inc. is bidding for the hearts and minds of business-to-business marketers …

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Lattice Continues the Big Predictive Analytics Push

Lattice Engines launched a new predictive analytics platform to help marketers optimize customer-related workflows …

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Lattice Engines debuts app on Salesforce AppExchange

Predictive marketing and sales app developer Lattice Engines' Buyer Insights app is making its debut on the Salesforce AppExchange. The …

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Lattice Engines Announces Buyer Insights on the Salesforce AppExchange, the World’s Leading Enterprise Apps Marketplace

Lattice Engines launched Buyer Insights on the Salesforce AppExchange. The new Buyer Insights app helps businesses connect with customers …

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Predictive marketing tools trump old-fashioned gut feel

As customer data volumes grow, more marketers rely on predictive analytics software to zero in on their highest value customers, …

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Account-Based Marketing Flips Traditional Sales On Its Head

CEO Shashi Upadhyay discusses reasons behind the surging interest in Account-Based Marketing.

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Data Scientist Is This Year’s Hottest Job

CEO Shashi Upadhyay discusses how companies are recognizing the importance of acting on data-driven insights, rather than relying on gut …

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Lattice Engines Releases Lead Enrichment

Head of product marketing Nipul Chokshi discusses how lead enrichment bolsters Lattice Engines' predictive account scoring process.

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Lattice Engines Adds Lead Enrichment Capabilities To Drive ABM Campaigns

Lattice Engines has updated its predictive marketing applications with lead enrichment capabilities …

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Can predictive analytics make sales funnel management work?

Lattice Engines has added information to help sales reps in the context of their work, telling reps the underlying attributes …

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It’s AI Vs. Humans In This Week’s History-Making Go Face-Off Computerworld

CEO Shashi Upadhyay weighs in on why we shouldn’t be worried about job security with the rise of AI.

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9 Ways to Score with Lead Scoring

Nipul Chokshi, head of product marketing, points out that incorporating predictive analytics can help marketers validate their lead score …

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Lattice Engines Quadruples New Bookings In Q4 2015

Predictive marketing provider Lattice Engines shared its financial results for Q4 2015, noting that it quadrupled new bookings resulting …

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How Paid Media Performance Improves with Predictive Marketing and 1st Party Data

Nipul Chokshi, Head of Product Marketing at Lattice Engines, explains how marketers are using Lattice’s predictive technology …

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17 Platforms That Will Make You a Better Marketer

Lattice Engines is one of the 17 key marketing technologies, out of thousands of options, that can improve your marketing …

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The Year of ABM (duh) and Other 2016 Predictions

Head of product marketing Nipul Chokshi discusses why ABM is the new black, and highlights other areas of MarTech that …

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Predictive Marketing Can Help Retail Harness the Holiday Hustle

Head of product marketing Nipul Chokshi discusses how understanding data, anticipating behavior, and evaluating progress …

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Meet The Marketer: Penny Wilson, CMO of Hootsuite

Hootsuite CMO Penny Wilson highlights the most important items in her toolkit, which includes Lattice Engines.

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Predictive Analytics Is A Team Sport

Research from Lattice Engines and Forbes Insights finds that predictive analytics skills are in great demand. In terms of skills …

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How Predictive Marketing Technology Spurs Success

The majority of organizations have adopted predictive marketing solutions, according to a recent survey from Lattice …

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2016 Will Be The Year Of The Sales Stack

Confronted by today’s more informed customer who has readily available competitive, pricing and rating data …

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CEOs, CMOs, And Executive Recruiters Make Predictions For Marketing Leaders in 2016

CEO Shashi Upadhyay predicts that with the rise of predictive analytics in marketing, the marketing organization will shift from cost …

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Predictive Analytics Is Paying Off for Marketers

Seemingly overnight, predictive analytics has moved from the province of statisticians into the conversations of marketing departments …

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The Downstream Benefits of Predictive Analytics

Lately, when it comes to analytics, their predictive power has been all the rage, promising impressive forecasting power for businesses.

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Predictive tech solutions are making a big impact

Predictive marketing tech solutions are allowing marketers to leverage customer data to connect with consumers in new ways, and marketers …

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The Rise of Predictive Marketing

A Forbes Insights’ study, co-authored by Lattice Engines, observes that predictive marketing is becoming the best method for using data …

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These are the Top 25 Jobs with the Best Work-Life Balance

Data scientist tops the list of jobs where workers are reporting greater work-life balance. Shashi Upadhyay, a data scientist and …

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The Hottest Cloud-based Marketing Startups of 2015

Apttus, Booker, Lattice Engines, Segment and Tubular Labs are the five hottest cloud-based marketing startups of 2015.

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Lattice Engines Triples Customer Wins, Increases Bookings By 110%

Lattice Engines announced that it has tripled its customer wins since Q1 2015, as well as increased new bookings by …

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TrustRadius @ Dreamforce: Interview with Shashi Upadhyay, Lattice Engines CEO

Lattice Engines’ CEO Shashi Upadhyay describes how predictive analytics can transform marketing and sales processes & unclog the B2B funnel.

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What Entrepreneurs Can Learn From Fantasy Football

CEO Shashi Upadhyay discusses how the tremendous amount of time and resources used to leverage data and build a dream …

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Salesforce Ecosystem: Growth Beyond The Cloud

Marketing is central to the Salesforce value proposition, and many ecosystem players provide additional value to marketers…

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New Solutions Debut at Dreamforce

Lattice Engines launched its new Salesforce integration during Dreamforce, which uses predictive analytics to share prospect data …

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Eight Tips for Closing the STEM Skills Gap in Data-Driven Organizations

CEO Shashi Upadhyay discusses why he thinks we're on the precipice of a data scientist recruitment war, and what companies …

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Revamp Marketing to Boost Your Bottom Line

Head of product marketing Nipul Chokshi discusses why marketing teams need to restructure so they can better support broader business …

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Lattice Engines launches Buyer Insights to boost sales team performance with marketing data

Lattice Engines, the dominant player in market in the predictive analytics space for B2B — on the heels of a …

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Don’t buy marketing technologies, build layers instead

Guest post from Sam Melnick, Lattice Engines, describes why capability-specific “layers” are a more precise way to think best practices …

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How to Win the Hiring War for Data Scientists

American businesses are facing the prospect of being unable to understand the very data it takes to do business in …

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B2B Marketers Leverage Interactive Content For Relevant Buyer Experiences

B2B buyers want more interactive content to help them make their buying decisions, and companies such as Lenovo and Lattice …

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B2B Marketers Flock To Predictive Analytics As Sector’s Promise Fuels Major Growth

The holy grail of marketing has always been the right message in the right channel at the right time,” said …

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8 Tips to Jump Start Your Account-based Marketing

CMO Brian Kardon highlights how ABM can help companies optimize their marketing spend and improve productivity.

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The Next Wave Of Enterprise Software Powered By Machine Learning

Enterprise software is about to undergo radical transformation — a substantial change that will make the shift to software as...

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10 common misconceptions about customer intelligence

Shashi Uphadhyay of Lattice Engines posited that customer intelligence focuses on the past while big data looks more at the …

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Want Big Data to Help Your Marketing Team? Hire a Data Scientist.

Perhaps the greatest challenge is the ability to communicate data findings in a way that is compelling. You need a …

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Lattice Engines Adds HG Data’s Installed Technology Datasets

Lattice Engines adds HG's global dataset of installed technologies to its predictive B2B sales and marketing platform.

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Digital marketing firm Stein IAS pitches predictive analytics to B2B client base

Digital marketing big shot Stein IAS is the latest partner for predictive analytics vendor Lattice Engines, and another supporter of …

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Stein IAS partners with Californian B2B company

Stein IAS is forming a strategic partnership with US based B2B marketing specialist Lattice Engines. The Cheshire-headquartered agency...

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Why investors can’t stop investing in predictive analytics: Q&A with Brian Kardon

Earlier today Lattice Engines (a leader in the predictive analytics space) announced $28 million in new funding (bringing their total …

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B2B Marketers Tap New Scoring Tools To Prioritize High-Value Leads

"Traditional lead scoring has gaps, and predictive [modeling] can help fill those gaps and make scores more accurate," said Nipul …

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Lattice Engines gets $28M to stay on top of the crystal ball

What sales people want is a crystal ball that will predict who will buy, what they will buy, and when.

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Lattice Picks Up $28M Series D To Further Its Predictive Analytics Ambitions

One of the vendors making waves in the predictive analytics space is Lattice Engines. The company is pointing to the …

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Who will buy? This analytics software company prioritizes sales leads

Business-to-business marketing specialist Lattice Engines, which counts Dell, Staples and SunTrust Bank among its customers, gets a new...

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Lattice Engines Revs Up With $28M Series D for Predictive Marketing

Lattice Engines, a predictive analytics company, has closed a $28 million Series D financing round. River Cities Capital and Piper …

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Marketers are betting big on predictive analytics

Give a marketer a sale, and you'll keep his company afloat for a day; teach him to predict future sales, …

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Lattice Engines Launches Prospect Discovery App

Prospect Discovery taps into intent data to provide new leads filtered on custom criteria, including who is most likely to...

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Lattice Engines adds intent-to-buy to its prospect sifting

There are two words to describe B2B predictive lead scorer Lattice Engines’ new direction, announced today. New leads. And the...

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Lattice Engines Partners with Leadteq to Bring Predictive Analytics to Scandinavian Users

Globally known provider of marketing and sales applications, Lattice Engines, and dominant digital marketing firm, Leadteq, have...

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How Citrix and Microsoft coped with marketing transformation

Learn how Lattice Engines helped Citrix increase conversions in the top of the funnel by 25 percent.

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Lattice Engines Drives Predictive Analytics to Sales Teams

A new application promises to help sales organizations spot likely buyers in purchased lists and dormant account files.

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Lattice Engines rolls out predictive analytics app to boost B2B account-based efforts

The app, Lattice Account Prioritization, aims to help B2B marketers leverage predictive analytics to segment and target the right accounts …

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Lattice Engines Launches Lattice Account Prioritization

Lattice Engines, a provider of predictive marketing and sales applications, today launched Lattice Account Prioritization, a new addition...

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Lattice Engines’ New App Integrates Predictive Analytics with Account-Based Marketing

Predictive sales and marketing applications leader Lattice Engines has announced the launch of its latest offering, the Lattice...

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Lattice Engines Finds A Specific Use Case For Sales Analytics

A new application from predictive analytics vendor Lattice Engines looks set to resolve this issue. The company is launching its …

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CODiE 2015 Award Finalist – Best Business Intelligence

Lattice is a finalist.

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Lattice Engines Joins Hands with Profound Networks to Fuel Sales Growth

Pioneer of predictive marketing and sales applications, Lattice Engines, has partnered with business intelligence provider...

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Lattice Engines Pairs with Profound Networks on B2B Sales Growth

Partnership brings together Lattice's predictive analysis with Profound's business intelligence to help companies better predict buying...

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Madison Logic Data, Lattice Engines team up to identify B2B buyers earlier

Madison Logic Data, a provider of B2B intent data, and predictive analytics company Lattice Engines, announced a partnership that...

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Lattice Engines Partners with Madison Logic Data

Partnership provides Lattice customers with insights to predict the buyer's journey and improve account-based marketing …

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Lattice Engines and Madison Logic Partner on Customer Intelligence

Lattice and Madison Logic team up to combine predictive analytics and intent data.

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Lattice and Madison Bring Demographics To Predictive Analytics

The two companies are partnering so that Madison’s demographic and intent data will feed into the Lattice Engines product to...

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Exploring The Cutting-Edge: Predictive Marketing Analytics

Columnist Mary Wallace explains how predictive analytics can be used to reach out to the right buyers at the right …

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Predictive Analytics Will Be a $2.3 Billion Market by 2019

Valued at roughly $694.6 million in 2013, the predictive analytics market is expected to triple by 2019.

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4 Marketing Analytics Tools That Are Shaping the Industry

Few marketers would admit to having “an excellent handle” on their analytics. But don’t blame it on the marketer. Here …

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“How I Work”: Brian Kardon, Chief Marketing Officer, Lattice Engines

Influencer Matt Heinz features CMO Brian Kardon in his recurring series with B2B sales and marketing leaders.

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4 Clever B2B Videos to add to Your Content Strategy

Vidyard features Lattice in a list of clever B2B videos.

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What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon

CMO Brian Kardon's interview with Howard Sewell of Spear Marketing Group...

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Why Hubspot’s IPO was more than just an IPO

This past week was a wild one for stocks, with the S&P 500 posting its worst week since May 2012 and the VIX, a common measure...

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Dun & Bradstreet and Lattice Announce Strategic Partnership

The deal wil help businesses source leads and deliver measurable ROI.

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Dun & Bradstreet And Lattice Partner To Deliver Deeper Insights

DB is adding Lattice Engine’s predictive analytics offering into the already impressive range of data sources they capture.

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