Dun & Bradstreet Completes Acquisition of Lattice Engines. Learn More

Lattice Engines Privacy Policy


Effective Date: 07/01/2019

Lattice Engines, Inc., a subsidiary of Dun & Bradstreet ("Lattice Engines") is committed to protecting the privacy of our website's users, event participants, information recipients and users of our applications and services (collectively referred to as our "customers"). This Privacy Policy describes Lattice Engines' privacy practices regarding collection, use and disclosure of personally identifiable information ("personal information") in relation to the use of the Lattice Engines website https://www.lattice-engines.com and the applications and services offered by Lattice Engines, as well as your rights in determining what we do with the information we collect or hold about you. This Privacy Policy does not extend to links or references to third party sites.

The use of information collected through our service shall be limited to the purpose of providing the service for which the customer has engaged Lattice Engines.

Lattice Engines participates in and has certified its compliance with the EU-U.S. and the Swiss-U.S. Privacy Shield Framework. Lattice Engines is committed to subjecting all personal data received from European Union (EU) member countries and Switzerland, in reliance on the Privacy Shield Framework, to the Framework’s applicable Principles. To learn more about the Privacy Shield Framework, visit the U.S. Department of Commerce's https://www.privacyshield.gov/list.

Lattice Engines is responsible for the processing of personal data it receives, under the Privacy Shield Framework, and subsequently transfers to a third party acting as an agent on its behalf. Lattice Engines complies with the Privacy Shield Principles for all onward transfers of personal data from the EU and Switzerland, including the onward transfer liability provisions.

With respect to personal data received or transferred pursuant to the Privacy Shield Framework, Lattice Engines is subject to the regulatory enforcement powers of the[U.S. Federal Trade Commission]. In certain situations, Lattice Engines may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third party dispute resolution provider (free of charge) at https://feedback-form.truste.com/watchdog/request.

Under certain conditions, more fully described on the Privacy Shield website, https://www.privacyshield.gov/article?id=How-to-Submit-a-Complaint, you may invoke binding arbitration when other dispute resolution procedures have been exhausted. 

On this website (www.lattice-engines.com) we collect the following information: information from online forms (only when volunteered by you), and log files.

Personal Data

You can access the Lattice Engines website without providing us with any personal data. However, the Lattice Engines website does collect information from our users at points where you volunteer your personal data in response to information forms. Personal data collected may include your first name, last name, email address, phone number, company name, job title, comments, number of sales reps, technology use, annual revenue, number of employees, job function, industry, number of products sold, social identifications, and project timelines.

Use of Information

Visitor information (when volunteered by the user) will be used for purposes of monitoring or improving the personalization and overall website experience. This information is retained to better serve you or to contact you with relevant updates, news, offers, or information. If you decide you do not want to be contacted, please let us know by sending an email privacy@lattice-engines.com and including a message communicating this in the subject line and body of the email or by using the “unsubscribe” link found in emails we send you and we will cease to use your information for that purpose. You can also contact us.

Cookies and Similar Technologies

We at Lattice Engines and our partners use cookies or similar technologies to analyze trends, administer the website, track users’ movements around the website, and to gather demographic information about our userbase as a whole. Users can control the use of cookies at the individual browser level, but if you choose to disable cookies, it may limit your use of certain features or functions on our website or service.

Log Files

Like most standard websites, we automatically collect information in log files. This includes your internet protocol (IP) address, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks to analyze trends, administer the website, track user movement in the aggregate, and gather broad demographic information for aggregate use. We do not use this automatically collected data in conjunction with other information we collect about you.

Behavioral Targeting / Re-targeting

We partner with third party ad networks to either display advertising on our Web site or to manage our advertising on other sites. Our ad network partners use cookies and Web beacons to collect non-personally identifiable information about your activities on this and other Web sites to provide you targeted advertising based upon your interests.  If you wish to not have this information used for the purpose of serving you targeted ads, you may opt-out by clicking Here (or if located in the European Union click here).  Please note this does not opt you out of being served advertising.  You will continue to receive generic ads.

Information Sharing

Lattice Engines DOES NOT share personal data with third parties.  We do not share, sell, rent or trade personal data with third parties.We may share your business contact information with third parties who provide services on our behalf to help with our business activities.  These companies are authorized to use your business relevant information only as necessary to provide these services to us.  If the individual has chosen to opt-out of contact by phone or email.  These services may include:

  • Fulfilling orders and delivering packages
  • Payment processing
  • Providing customer service
  • Sending marketing communications

To Worldwide Express, for the purposes of delivering packages, we will share as needed the name of the recipient of the package, the address to which it will be delivered and an office phone number for questions in the event there is an issue to be resolved in the delivery of the package. Within Marketo, we store the name of business contacts who have self-identified to Lattice Engines as interested in our products and services either through providing us with information through our corporate website, www.lattice-engines.com, or in the course of direct meeting or correspondence.  This information which is stored on the Marketo platform is not shared with Marketo, who has no access to this information.  In addition to the name, we store:

  • Business Title
  • Organization where they work
  • Role within the organization
  • The physical address of their office within the organization they work
  • Business email
  • Business phone number (including mobile number if used for business purposes
  • Size of the organization
  • What content they engage us on

Within Salesforce.com, but not shared with Salesforce which has no access to this information, Lattice Engines stores the following information regarding our customers:

  • Customer name
  • Employee name
  • Corporate email
  • Corporate phone number (including mobile number if used for business purposes)
  • The physical address of their office within the organization they work
  • Hypertext link to linked-in profile

Through Cloudflare, but not shared with nor accessible to Cloudflare is the application traffic of all Lattice Engines public websites and service offerings.  This is permit Cloudflare to provide Lattice Engines with the services of a web application firewall, providing protection against malicious use and distributed denial of service attacks.

Through Sure Shot, but not shared with nor accessible to Sure Shot is the authorized contents of our customer’s business contacts in their licensed use of either the Marketo or Eloqua marketing platforms. 

In certain situations, Lattice Engines may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

We may disclose your personal data as required by law, such as to comply with a subpoena, or similar legal process and when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.

If Lattice Engines is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our website of any change in ownership or uses of your personal data, as well as any choices you may have regarding your personal data.


The security of your personal data is important to us.  We follow generally accepted standards to protect the personal data submitted to us, both during transmission and once we receive it.  No method of transmission over the Internet, or method of electronic storage, is 100%secure, however.  Therefore, we cannot guarantee its absolute security.

When you enter sensitive information on our site (such as log in credentials), we encrypt the transmission of that information using transport layer security (TLS). If you have any questions about the security of your personal information, please contact us at: privacy@lattice-engines.com.

User Access and Choice

Upon request Lattice Engines will provide you with information about whether we hold, or process on behalf of a third party, any of your personal information. If your personal data changes, or if you no longer desire our service, you may correct, update, amend, delete/remove, or deactivate it by making the change on our member information page or by emailing our Customer Support here.  We will respond to your request within 30 days.

We will retain your information for as long as your account is active or as needed to provide you services.  We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

You have the right to access your personal data as held by Lattice Engines. If you require such access, please contact our Customer Support.  We will respond to your request within 30 days.

You also have the right to limit the use and disclosure of your information.  If you wish to prevent Lattice Engines from sharing your data with any of the service providers we declare we may share your data with, or prevent Lattice Engines from using your data, please email our Customer Support.  We will respond to your request within 30 days.


If you choose to use our referral service to tell someone about our site, we will ask you for your friend’s name and email address. We will automatically send your friend a one-time email inviting him or her to visit the site. Lattice Engines stores this information for the sole purpose of sending this one-time email and tracking the success of our referral program. Your friend may contact us at:

Lattice Engines, Inc.
1820 Gateway Drive Suite 200
San Mateo, CA 94404
Phone: 1-877-460-0010

to request that we remove this information from our database.


This website may contain links to other sites. Please be aware that Lattice Engines is not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our website and to read the privacy statements of each and every website that collects personal data. This Privacy Policy applies solely to information collected by this website.


Our website offers publicly accessible blogs or community forums. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. You can request the removal of your personal data from our blog or community forum, by contacting us here.  In some cases, we may not be able to remove your personal data, in which case we will let you know if we are unable to do so and why.


We display personal testimonials of satisfied customers on our website in addition to other endorsements.  With your consent we may post your testimonial along with your name.  If you wish to update or delete your testimonial, you can contact us.

Social Media Widgets

Our website includes social media features, such as a Facebook button and widgets, the Twitter button or interactive mini-programs that run on our website. These features may collect your IP address, track which pages you are visiting on our website, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our website. Your interactions with these features are governed by the privacy policy of the company providing these features.

Notification of Changes

If we decide to change our Privacy Policy, we will post those changes on our website and other places we deem appropriate so you are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. If we make any material changes we will notify you by email (sent to the e-mail address specified in your account) or by means of a notice on this website prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.

Contact Information

If you have any questions or suggestions regarding our Privacy Policy, please contact us.

Lattice Engines, Inc.
1820 Gateway Drive Suite 200
San Mateo, CA 94404
Phone: 1-877-460-0010

Data Collected through the Lattice Engines Platform

Lattice Engines collects information under the direction of its customers, and has no direct relationship with the individuals whose personal data it processes.


We collect information for our customers. If you are a customer of one of our customers and would no longer like to be contacted by one of our customers that use our service, please contact the customer that you interact with directly.

Service Provider, Sub-Processors/Onward Transfer

Lattice Engines may transfer personal data to companies that help us provide our service. Transfers to subsequent third parties are covered by the provisions in this Policy regarding notice and choice and the service agreements with our customers.

Access to Data Controlled by our Customers

Lattice Engines has no direct relationship with the individuals whose personal data it processes. An individual who seeks access, or who seeks to correct, amend, or delete inaccurate data should direct his query to the Lattice Engines customer (the data controller). If the customer requests Lattice to remove the data, we will respond to their request within 30 business days.

Data Retention

Lattice Engines will retain personal data we process on behalf of our customers for as long as needed to provide services to our customer. Lattice Engines will retain and use this personal data as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Data Protection Officer

Lattice Engines has appointed an in-house data protection representative. You may contact this person at: 

Lattice Engines, Inc.
Attn: Data Protection Representative
1820 Gateway Dr. Suite 200
San Mateo, CA 94404 USA

Lattice Engines does not have a Data Protection Officer (DPO), per Article 37 of the EU GDPR, as Lattice Engines does not process the type of information that requires a DPO.