Applicability - Legal Entities and Websites
Effective Date: 01/01/2020
If you are resident of California, please see the section of this Privacy Notice entitled “California Residents” for an overview of your California rights, including your right to make a “Do Not Sell My Personal Information” request.
If you are a resident of the European Union, the United Kingdom, or Switzerland, please see the section entitled “Privacy Shield” for an overview of your rights.
Who we are
Our mission is to create an AI platform that enables companies to engage their buyers with 1-to-1 omni-channel experiences and make B2B marketing and sales as personalized as that in B2C.
Personal Information Collected
You can access the Lattice Engines website without providing us with any personal information. However, the Lattice Engines website does collect information from our users at points where you volunteer your personal information in response to information forms. Personal information collected may include your first name, last name, email address, phone number, company name, job title, comments, number of sales reps, technology use, annual revenue, number of employees, job function, industry, number of products sold, social identifications, and project timelines.
Our website offers publicly accessible blogs or community forums. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. You can request the removal of your personal information from our blog or community forum, by contacting us here. In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.
We display personal testimonials of satisfied customers on our website in addition to other endorsements. With your consent we may post your testimonial along with your name. If you wish to update or delete your testimonial, you can contact us.
Social Media Widgets
Data Collected through the Lattice Engines Platform
Lattice Engines collects information under the direction of its customers, and has no direct relationship with the individuals whose personal information it processes.
Our Purpose for Collecting Personal Information
Our Purpose for Collecting personal information is to continually improve our AI platform and enable companies to engage their buyers with 1-to-1 omni-channel experience and make B2B marketing as personalized as B2C marketing.
How Do We Use and Share Information?
Visitor information (when volunteered by the user) will be used for purposes of monitoring or improving the personalization and overall website experience. This information is retained to better serve you or to contact you with relevant updates, news, offers, or information. If you decide you do not want to be contacted, please let us know by sending an email email@example.com and including a message communicating this in the subject line and body of the email or by using the “unsubscribe” link found in emails we send you and we will cease to use your information for that purpose.
We may share your business contact information with third parties who provide services on our behalf to help with our business activities. These companies are authorized to use your business relevant information only as necessary to provide these services to us.
For example, some services include the following or similar services:
To Worldwide Express, for the purposes of delivering packages, we will share as needed the name of the recipient of the package, the address to which it will be delivered and an office phone number for questions in the event there is an issue to be resolved in the delivery of the package. Within Marketo, we store the name of business contacts who have self-identified to Lattice Engines as interested in our products and services either through providing us with information through our corporate website, www.lattice-engines.com, or in the course of direct meeting or correspondence. This information which is stored on the Marketo platform is not shared with Marketo, who has no access to this information.
The type of information that may be shared with service providers includes the following, or similar data elements:
Cloudflare may have access to application traffic of Lattice Engines public websites and service offerings. This permits Cloudflare to provide Lattice Engines with the services of a web application firewall, providing protection against malicious use and distributed denial of service attacks.
We use Sure Shot and typically, Sure Shot does not have access to the authorized contents of our customer’s business contacts in their licensed use of either the Marketo or Eloqua marketing platforms, although there may be exceptions from time to time.
In certain situations, Lattice Engines may be required to disclose personal information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.
We may disclose your personal information as required by law, such as to comply with a subpoena, or similar legal process and when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.
If Lattice Engines is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via our website Privacy Notice of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.
Lattice Engines contractually requires that recipients only use the information for the intended purpose of the disclosure and that they destroy or return the information when it is no longer needed. Lattice Engines has a vendor evaluation procedure to assess their ability to comply with these obligations.
Cookies and Similar Technologies
A cookie is a small text file that is stored on your computer's hard drive and that often includes an anonymous unique identifier. When you visit a website, that website's computer asks your computer for permission to store this text file in a section of your hard drive that is specifically designated for cookies. Each website can send its own cookie to your browser if your browser's preferences allow it. Your browser will only permit a website to access the cookies that it has previously sent to you and not the cookies sent to you by other websites.
Like most standard websites, we automatically collect information in log files. This includes your internet protocol (IP) address, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks to analyze trends, administer the website, track user movement in the aggregate, and gather broad demographic information for aggregate use. We do not use this automatically collected data in conjunction with other information we collect about you.
Behavioral Targeting / Re-targeting
You can access the Lattice Engines website without providing us with any personal information.
The security of your personal information is important to us. Lattice Engines maintains commercially reasonable security measures to protect personal information against unauthorized access and disclosure and that are consistent with our business operations and generally accepted industry standards. These measures include the implementation of technical, physical and administrative security safeguards. As an example, log in credentials are encrypted during transmission. Lattice Engines requires employees to complete privacy and security training. Lattice Engines also implements a third party service provider due diligence program to ensure that our vendors likewise employ adequate data collection, processing, transfer, management and security measures in carrying out their services on our behalf. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security.
We do not necessarily control how you send us your personal information. Therefore, we cannot always ensure or warrant the security of any information that you transmit to us. You agree that you provide this information and engage in such transmissions at your own risk. Once we receive information from you, we will endeavor to maintain its security on our systems. Lattice Engines has established policies and procedures for securely managing information and protecting Data against unauthorized access and we continually assess our data privacy, information management and data security practices. We do this in the following ways:
Establishing policies and procedures for securely managing information and as may be further addressed in our contractual relationship with a customer
Limiting employee access to sensitive personal information;
Protecting against unauthorized access to customer data by using data encryption, authentication and virus detection technology, as required;
Requiring service providers with whom we do business to comply with relevant data privacy and security legal and regulatory requirements;
Conducting background checks on employees and providing Data Privacy training to our team members;
Continually assessing our data privacy, information management and data security practices.
We will retain personal information we process on behalf of our customers for as long as needed to provide services to our customer. Lattice Engines will retain and use this personal information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
Access to Data Controlled by our Customers
Lattice Engines has no direct relationship with the individuals whose personal information it processes. An individual who seeks access, or who seeks to correct, amend, or delete inaccurate data should direct his query to the Lattice Engines customer (the data controller). If the customer requests Lattice to remove the data, we will respond to their request within 30 business days.
Lattice Engines participates in and has certified its compliance with the EU-U.S. and the Swiss-U.S. Privacy Shield Framework. Lattice Engines is committed to subjecting all personal information received from European Union (EU) member countries and Switzerland, in reliance on the Privacy Shield Framework, to the Framework’s applicable Principles. To learn more about the Privacy Shield Framework, visit the U.S. Department of Commerce website at https://www.privacyshield.gov/list.
Lattice Engines is responsible for the processing of personal information it receives, under the Privacy Shield Framework, and subsequently transfers to a third party acting as an agent on its behalf. Lattice Engines complies with the Privacy Shield Principles for all onward transfers of personal information from the EU and Switzerland, including the onward transfer liability provisions.
With respect to personal information received or transferred pursuant to the Privacy Shield Framework, Lattice Engines is subject to the regulatory enforcement powers of the [U.S. Federal Trade Commission]. In certain situations, Lattice Engines may be required to disclose personal information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements. If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third party dispute resolution provider (free of charge) at https://feedback-form.truste.com/watchdog/request.
Under certain conditions, more fully described on the Privacy Shield website, https://www.privacyshield.gov/article?id=How-to-Submit-a-Complaint, you may invoke binding arbitration when other dispute resolution procedures have been exhausted.
On this website (www.lattice-engines.com) we collect the following information: information from online forms (only when volunteered by you), and log files.
User Access and Choice
We collect information for our customers. If you are a customer of one of our customers and would no longer like to be contacted by one of our customers that use our service, please contact the customer that you interact with directly.
Lattice Engines respects your privacy preferences and offers the following ways through which you may control how we contact you and disclose your information.
Direct Marketing (email and phone). If you decide you do not want to be contacted, please let us know by sending an email firstname.lastname@example.org and including a message communicating this in the subject line and body of the email or by using the “unsubscribe” link found in emails we send you and we will cease to use your information for that purpose. You can also contact us at lattice-engines.com/about-us/contact-us
Please note that we may continue to send you transactional or service-related e-mails despite your desire to not receive promotional or marketing e-mail messages. Also please note that if you elect to opt-out of receiving promotional e-mails from one of our websites, you may continue to receive promotional emails from our other websites.
Upon request Lattice Engines will provide you with information about whether we hold, or process on behalf of a third party, any of your personal information. If your personal information changes, or if you no longer desire our service, you may correct, update, amend, delete/remove, or deactivate it by making the change on our member information page or by emailing our Customer Support here. We will respond to your request within 30 days.
We will retain your information for as long as your account is active or as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
You have the right to access your personal information as held by Lattice Engines. If you require such access, please contact our Customer Support. We will respond to your request within 30 days.
You also have the right to limit the use and disclosure of your information. If you wish to prevent Lattice Engines from sharing your data with any of the service providers we declare we may share your data with, or prevent Lattice Engines from using your data, please email our Customer Support. We will respond to your request within 30 days.
If you choose to use our referral service to tell someone about our site, we will ask you for your friend’s name and email address. We will automatically send your friend a one-time email inviting him or her to visit the site. Lattice Engines stores this information for the sole purpose of sending this one-time email and tracking the success of our referral program. Your friend may contact us at:
Lattice Engines, Inc.
1820 Gateway Drive Suite 200
San Mateo, CA 94404
to request that we remove this information from our database.
Other Transfer Mechanisms
Lattice Engines complies with EU/EEA to US cross border transfer requirements by entering into standard contractual clauses or using other mechanisms available under the EU Data protection laws. We also use data transfer agreements or other approved mechanisms for global transfers of personal information.
Data Protection Officer
Lattice Engines has appointed an in-house data protection representative. You may contact this person at:
Lattice Engines, Inc.
Attn: Data Protection Representative
1820 Gateway Dr. Suite 200
San Mateo, CA 94404 USA
Lattice Engines does not have a Data Protection Officer (DPO), per Article 37 of the EU GDPR, as Lattice Engines does not process the type of information that requires a DPO.
Lattice Engines, Inc. websites, products and services are for business purposes only. They are not targeted, intended or expected to be of use to children. User provided contributions of content or contact information regarding or about children are expressly prohibited.
Starting January 1, 2020, under the California Consumer Privacy Act (the CCPA) residents of the state of California have the following rights:
You have the "Right to Know" or the Right to Access Information About Collection, Disclosure and Sale of your Personal Information over the past 12 months. Fill out the form to complete your Right to Information about Collection, Disclosure and Sale of your Personal Information request. The information you provide will only be used to fulfill your CCPA request.
Click here for additional information on "Right to Know"
You have the Right to Deletion of information you have shared with us, subject to certain exceptions. Fill out the form to complete your Right to Deletion request. The information you provide will only be used to fulfill your CCPA request.
Click here for additional information on "Right to Deletion" exceptions
If you have opted out of the sale of your personal information but would like to Opt Back in, please click here.
You also have a Right Not to be Discriminated Against for exercising your CCPA rights. You do not need to request this right, this a is a right we will always give you in regard to any CCPA rights request.
If you would like to exercise your CCPA rights over the phone, please call us at 1-855-549-8900 and clearly state that you are a resident of the state of California and wish to exercise your CCPA rights. We will ask for additional information to verify your identity.
We reserve the right to use a third party to verify your identity and this third party may require additional information for verification purposes. The data you provide will only be used to fulfill your CCPA request.
Please see below for the categories of personal information about California consumers that we have collected, sold and disclosed for a business purpose over the past 12 months:
Please see below for additional information on how we collect, sell and disclose personal information on California Residents:
Click here for additional information
Lattice Engines, Inc.
1820 Gateway Drive Suite 200
San Mateo, CA 94404
Notification of Changes
Effective Date of this Privacy Notice: January 1, 2020
This Privacy Notice was updated to incorporate California Consumer Privacy Act requirements and was reformatted for greater clarity. This Privacy Notice was previously updated July 1, 2019