Scale Account-based Activities with Predictive

Predictive marketing platforms provide the data and insights needed to execute on the sophisticated segmentation and personalization required for successful ABM programs. In fact, leading marketers have found that predictive marketing platforms enable you to scale your ABM efforts to reach not just your top 50, but your top 500, 5000 or more target accounts in a cost effective way.

Why Account-based Everything?

Companies see increased success with account-focused sales and marketing programs.

84%

of marketers say ABM strategies outperform other marketing investments

97%

of marketers achieve higher ROI with ABM

92%

of marketers say ABM is a must-have strategy in the current B2B environment

“Predictive analytics is a key building block to efficient and scalable account-based marketing.”

Meg Heuer
Vice President of Research, SiriusDecisions

Four steps to Predictive ABM Success

There are four steps to creating a successful predictive, account-focused program.

• Target high value accounts
• Tailor content
• Execute tactics for conversion
• Measure Impact

Real-Time Data Enrichments

Lattice’s Predictive Insights solution enriches marketing automation and CRM systems with predictive scores and technology indicators for your accounts. These enrichments can be used to segment accounts into customized nurture programs or create contextualized sales prep, and support scalable account-based activities.

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Featured Resources

Scaling ABM with Predictive Analytics and Marketing Automation

We’ve been talking a lot lately about the importance of scaling your ABM programs to your top 500...

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Inside Scoop on Account Based Everything

A webinar with Engagio and Lattice Engines

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