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7 Account-based Marketing Resources

Summer Reading Guide on ABM

Is your sales team trying to land a collection of big whale accounts? Has your growth leveled out over the past year? Can your messaging and content be applied to all your prospects?

If you answered yes to any of these questions, an account-based marketing (ABM) strategy may be right for your company. As you look to get started, we’ve curated a list of the top resources on the topic. Enjoy!

Briefcase on Account-based Marketing This resource from SiriusDecisions provides an excellent primer on ABM. Hint, hint: start here.

All about Account-based Marketing This slideshare from Jon Miller and Engagio offers insight on why ABM is growing in popularity along with some guidelines on creating your own ABM strategy.

Be an ABM Champ in these 5 Simple Steps This short blog post from Marketo provides a quick and easy-to-follow framework for getting started with ABM.

11 Tactics to Drive your ABM Process This blog from TopoHQ highlights actionable ideas such as retargeting and rebuilding territories to ease ABM into your organization.

ABM Resources Access a wealth of resources created and curated by Demandbase, a leading provider of B2B marketing solutions.

ITSMA Tap into resources and expertise from the firm that pioneered the concept of Account-based Marketing more than a decade ago.

The Predictive Playbook on Account-based Marketing (Shameless plug) We recently released a new ebook with expert insights and best practices to help amplify your marketing strategy with ABM.


Written by

Amanda Maksymiw
June 22, 2015