Dreamforce Recap: Analytics and Alignment

Dreamforce is officially over and I have finally had time to sort through my notes and emails. One of the biggest themes or trends from the event centered around analytics, which should be no surprised based on all of the pre-event hype around the anticipated analytics announcement. We even pooled together a group of marketing and sales thought leaders to pick their brains on what it means.

The team at Lattice is thrilled to be a new partner with the Salesforce Analytics Cloud! From our start, our vision is to make it easy for every company to use advanced data science to grow revenue across the customer lifecycle.

CMO Brian Kardon and Solutions Consultant Amit Vasudev presented a keynote at the Analytics Theater on Monday. The focus of their talk was how companies are using data to predict the customer lifecycle. Today, marketing and sales professionals have a bevy of information and data sources at their fingertips. There are insightful nuggets hidden away in CRM, marketing automation, social media and across the Web.

If you missed the session, here are some resources about Wave:

At Dreamforce 2014, Salesforce.com Delivers Wave Analytics CloudSalesforce Catches a Wave and Rolls Out Cloud Analytics

Salesforce Might Be Righting its Analytics Wrongs

We also had a little fun collecting some data of our own. We surveyed some of our booth visitors on top challenges on all things marketing and sales. Over 200 Dreamforce attendees participated, with over 80 percent of respondents working in B2B or both B2B and B2C. Here’s a quick look at the data:

Dreamforce attendees rank their ability to accurately find and convert their target market with average marks.Attendees are confident in their ability to retain and win more business from existing customers.Attendees feel sales isn’t well supported with the right messaging and product information.Sales and marketing alignment continues to be an issue for both B2B and B2C companies.

 

   Image Credit(s):  jurvetson                    

Written by

Amanda Maksymiw
October 23, 2014

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