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February 2014 San Francisco #MKTGNerd Approved Events

Was one of your 2014 goals to get out more and meet other marketers in your area?

While LinkedIn and Twitter make finding new potential professional connections easier, it’s still important to get to know people face to face. When it comes to in-person networking, panels, meetups and workshops are an excellent way to meet fellow marketers; not to mention, keep up with the latest best practices. Because let’s face –  it it’s not just important to expand your network, it’s important to expand your mind too!

This month we’ll focus on what’s coming up in San Francisco during February that will appeal to your inner-marketing nerd. Check out the listings below for the Lattice team’s #MKTGNerd approved events below:

Speechcraft: How to Become an Effective Public Speaker

Event Type: Workshop When: Saturday & Sunday, February 8-9, 2014 Host: HubMasters in association with Golden Gate Toastmasters and Impact Hub Bay Area

Ever dream of speaking at a conference session but get butterflies in your stomach at the thought of talking in front of hundreds of people? Consider signing up for this 2-day intensive HubMasters workshop. Learn how to become an effective storyteller and get immediate feedback from workshop mentors. Maybe after the workshop you’ll even muster up the courage to do a TED talk one day!

SFAdPub Mini Session

Event Type: Meetup When: Tuesday, February 11, 2014 Host: SFAdPub

SFAdPub holds a weekly meetup the 2nd Tuesday of every month for the San Francisco Bay Area’s Online Advertising community to convene. For this meetup they’ll be voting on 4 topics for “mini-sessions” which could be on anything from ad placement optimizations, mobile advertising, affiliate networks, alternate ad networks, Google Analytics, and more. But there’s only one way to find out which sessions will make the cut; so join the MeetUp group and don’t forget to vote.

Mobile Marketing Strategies Summit

Event Type: Conference and Workshops When: February 11-13, 2014 Host: GSMI

With smartphone usage soaring in the past few years, it’s time to get serious about mobile if you haven’t been making it a priority. Not sure where to even begin? Then get your crash course in mobile marketing at the Mobile Marketing Strategies Summit. Speakers include top marketing and product executives from Adobe, Google, Fiksu, Citi, and more.

Understanding Analytics: Turning Data Into Action

Event Type: Workshop When: February 19, 2014 Host: General Assembly

Sick of doing reports for the sake of doing reports? Then it’s time to rethink the way you use analytics. Sign up for this General Assembly workshop led by Google Analytics Product Manager Dan Stone and get schooled on how to set meaningful KPIs and use your data to make better marketing decisions. True #MKTGNerds will be hard pressed to find a better way to spend a Wednesday night.

Integrated Marketing Communication Workshop

Event Type: Workshop When: Thursday & Friday, February 20-21, 2014 Host: The San Francisco chapter of the American Marketing Association

If you’re tired of “channelvision” and want to take a more holistic approach with your campaigns, then don’t miss SFAMA’s Integrated Marketing Communication Workshop. The 2-day workshop will be led by Mark Burgess, President of Blue Focus Marketing® LLC, a social branding consultancy that was awarded the 2012 MarketingSherpa Reader’s Choice Award for Best Social Media Marketing blog.

Image Credit(s):                Kevitivity

Written by

Sam Coren
February 3, 2014