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Get Inspired: Modern Marketing Edition

Modern Marketing Quotes

For the past several years marketing has been evolving from a cost center to a revenue driver. Companies have first implemented CRM and quickly adopted marketing automation. In this modern or even post-modern world, many organizations are turning to predictive analytics to ensure their marketing continues to drive revenue.

Love it or hate it, whether you call it modern marketing, post-modern marketing or just plain marketing, one thing is for sure: we are all looking for new ideas, tactics and strategies to take our marketing to the next level. Thanks to marketing automation vendors such as Marketo and Eloqua, many marketers are evolving and striving to be more modern.

With that, here are 7 ideas or concepts to get you thinking about modern marketing.

“Modern marketing is always on, multichannel, and content-driven, and it’s fully optimized for the digital, mobile, and social activities of today’s tech-savvy customers. Few marketing teams have all the pieces in place to fully engage customers that way, but they’re all racing to establish those capabilities. Modern marketers need tools that bring enterprise-class business processes and best practices to this fast-paced, constantly changing environment.” John Foley (@jfoley09), Oracle, The CMO’s Modern Marketing Toolset

“While marketing may not always follow universal laws like physics does, I believe that it can and should be a rigorous, left brained discipline. It can be tested and measured. And with the right level of rigor and quantitative measurement, we can elevate marketing to a science.” – Jon Miller (@jonmiller), Marketo, What Physics Taught Me About Marketing

“Too often when we hear the word “campaign” in B2B marketing, it refers to the email going out next Monday. Or the four-part nurture email following a white paper download. But those aren’t campaigns. Real campaigns, in the traditional and true sense of the word, are typically longer, more complex, more integrated, and more designed to drive deeper penetration and action from a target audience.” – Matt Heinz (@heinzmarketing), Heinz Marketing, The Anatomy of a Great Marketing Campaign

“The first point of call [for modern marketing] should be the customer. To the extent digital has a tendency to reduce the number of layers between the end customer and the brand (whether we are talking B2B or B2C…), it is vital to focus on a target customer, to know who they are, where they are and what they like. Brand marketing teams should start by seeking key insights into these customer groups.” – Minter Dial (@mdial), The Myndset Company, 5 Steps to Boost your Digital Marketing Strategy

“CMOs need to culturally drive their teams to untangle the data hairball that prevents more relevant one-to-one marketing. They must establish a metrics-driven culture that drives the right behavior and the right focus on driving value through better customer engagement and retention initiatives.” – Lisa Arthur (@lisaarthur), Teradata, 10 Most Essential Skills of the Modern CMO

“Next-generation marketers are emerging today. They are generalists who are proficient in a variety of core marketing activities, analytical, creative, tech-savvy and driven. They push the limits of marketing and tie outputs to measurable results. We call these individuals hybrids.” Dia Dalsky, (@DiaDalsky), PR20/20, 15 Skills of the Modern Marketing Team

The Modern Marketing Organizational Structure from Jascha Kaykas-Wolff (@kaykas), Mindjet:

Modern marketing organizational structure @kaykas – jascha kaykas-wolff from Jascha Kaykas-Wolff

What comes to mind when you think of modern marketing?

   Image Credit(s):                br1dotcom                    

Written by

Amanda Maksymiw
February 7, 2014