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How To Improve Sales Performance With 6 Data Sources

Last year we uncovered that 90% of sales reps are overwhelmed at the amount of data available about their prospects. In some cases reps are searching up to 15 different sources before placing a call. If your sales reps are drowning in data and you for tips on how to improve sales performance, here are six data sources to help your reps and improve sales performance:

Ghostery: This tool sheds light on a company’s technology and business so you understand what it is and how to use it.

Google Search: Search for competitors of your prospect’s company so you understand the industry and the wisdom of the crowds.

LinkedIn People and Company Pages: Search for your prospect and his/her company pages to uncover the professional personality.

Spyfu: Search with Spyfu to uncover how your prospect is positioned online.

Glassdoor: This site provides subjective opinions and feedback from employees just as if you were hanging by the water cooler.

Alexa: Track prospect demographic data.

The above data sources will often give your reps nuggets of information beyond what is found in conventional sources like financial reports, Crunchbase, Hoovers, etc.

If you are looking for more about how to improve sales performance, learn how our customers are increasing pipeline by 75% with predictive analytics.


Written by

Amanda Maksymiw
November 7, 2013