Lattice x Marketo Accelerate
Today, Lattice Engines proudly joined the Marketo Accelerate partner ecosystem, which is the industry’s first MarTech partner accelerator.
I’m thrilled for this partnership for a variety of a reasons. Lattice has had a very close relationship with Marketo. We share many enterprise customers that generate millions in new business value through the combined use of Lattice and Marketo’s respective platforms.
With this expanded partnership, the two platforms will now integrate in a way that enables marketers to infuse campaigns with the AI-driven data insights they need to engage with the right audience in real-time with personalized messages. With Lattice in Marketo Accelerate, marketers can now further accelerate their pipeline and drive measurable results.
The platforms working together to create such a significant impact showcase the importance of having a strategic partner like Marketo. Here at Lattice, we track more than 21,000 attributes for 200M+ companies worldwide, which is available for all leads and accounts within a Marketo instance. Marketers can use these enrichments in very customized nurture programs using SmartCampaigns to create hyper-targeted segments for high-touch programs, and provide contextualized talking points to sales prior to follow-up. This integration allows for a seamless experience for customers of both platforms, which is a priority for Lattice and Marketo.
I am excited to see how our customers will utilize the partnership of Lattice’s AI platform and Marketo’s automation powers to further leverage their marketing programs by engaging even more relevantly with the right target audience at the right time.