Lead Nurturing Failure or Marketing and Sales Alignment Failure?

A common failure among marketing and sales teams is the lack of communication.

The lack of communication ultimately trickles down and can wreak havoc on a multitude of goals. Communication issues can affect reporting, understanding of goals and responsibilities, productivity and beyond. We are revisiting this scenario in our latest cartoon.

For more advice when it comes to marketing and sales alignment, check out these resources:

No MQL Left Behind – Alignment Tips & Tactics for a Smooth Handoff to SalesStraight Talk with CMOs on Marketing and Sales Alignment

How to Create a Service Level Agreement (SLA) for Better Sales & Marketing Alignment

Written by

Lattice Engines
March 28, 2014

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