Leader in AI, Strong Performer in ABM

Just recently, Lattice earned a Strong Performer rating in The Forrester New Wave™: ABM Platforms, Q2 2018.  According to the report, Lattice Engines uses its strengths in AI and data management for programmatic ABM engagement and was given a differentiated rating in the account and contact selection, insights and engagement orchestration criteria.

We’re especially thrilled because this is the second Forrester Wave in as many years in which we’ve been evaluated and have earned great results. Lattice is positioned as a Leader in The Forrester Wave™:  Predictive Marketing Analytics for B2B Marketers, Q2 2017.

‍The Forrester Wave™: Predictive Marketing Analytics for B2B Marketers, Q2 2017

We’ve always believed that AI is a key ingredient to doing Account-Based Marketing (ABM) at scale. Whether you’re looking to personalize buyer journeys or engage with greater context, AI provides the automation, data and insights necessary to capturing the attention of and converting an ever-more self-sufficient and savvy set of buyers. Earning differentiated and leadership ratings across both evaluations just validates our thesis.

Lattice is the AI brain that powers all next-best action decisions in crafting personalized buyer journeys.

Steven Shapiro, VP of Digital and Buyer’s Journey at Informatica (Lattice customer)

Executing ABM at Scale requires three key pillars and we received differentiated ratings in the ABM Wave in each pillar.

  1. Connect all available 1st and 3rd party data to create a 360 degree view of customers and prospects (Lattice differentiated on providing “insights”)
  2. Segment audiences using AI and data to identify the most attractive targets and next best actions (Lattice differentiated on enabling “account and contact selection”)
  3. Activate audiences across all channels to drive hyper-personalized omni channel campaigns and programs (Lattice differentiated on “engagement orchestration”)

We’ve helped industry leaders like Adobe, Dropbox, Informatica, LiveRamp, Masergy, MongoDB, Verizon and more execute on these pillars so that they could drive successful account-centric programs at scale (to the point where they’ve achieved phenomenal results like 7x higher opportunity creation, 40% higher win rates, and 3x higher revenue). While it’s humbling to be recognized by industry experts and analysts, it’s nothing compared to seeing our customers succeed.

Let me know in the comments if you’re interested in learning more about how these companies executed their ABM programs at scale and I’m happy to connect.

Written by

Nipul Chokshi
June 13, 2018

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