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Learn How to Use AI and Data to Accelerate ABM

Almost every B2B sales and marketing team is looking to supercharge the benefits of Account-Based Marketing (ABM).  In fact, according to Sirius, 67% of B2B revenue teams are looking to increase their investment in ABM programs.   Spending on ABM is smart, but even more important is starting and executing ABM intelligently and strategically.  That means figuring out what accounts to target, what campaigns to run and how to track ABM successes so that the program can continue to be refined.

Ready to learn more?  Then come to the Hack the Journey Breakfast sponsored by Lattice Engines, and Dun & Bradstreet.  This event features business leaders sharing real-world examples of how they’ve achieved success and driven revenue funnel by hacking together the right ABM strategies and supporting those with the right people and technology implementations. 

Join us to:

  • Learn how industry leaders execute on ABM at scale to achieve 3x higher conversions, 120% greater pipeline and 4x higher revenue. 
  • Learn ABM tricks and best practices from leading experts
  • Learn how enhancements like predictive and AI increase qualified pipeline and accelerate sales cycles
  • Mix and mingle with experts, leading practitioners and peers to learn strategies to apply to your own ABM initiative

Who’s speaking? Great question! We have a powerhouse panel of amazing women who are all leading efforts in their own organizations to improve ABM. Joining us to present are:

Laura Ramos is a VP and Principal Analyst at Forrester Research. She will kick-off the event by walking through her thoughts and recommendations on how companies can achieve success with ABM (using fresh data and survey results on ABM they’ll be publishing that week).

Meagen Eisenberg is the CMO of MongoDB With 4,900 customers in 85+ countries buying MongoDB’s open source database technologies, Meagen has helped oversee its meteoric rise as a private unicorn through publicly traded company (they just IPO’d last October). She will speak to how AI and data played a key role in driving revenue growth within its user base via Account-Based Marketing.

Marissa Dacay is the Director of Demand Generation at Adobe. She will highlight how Adobe’s different business units including the Marketing Cloud, Echosign, and Creative Cloud create customized buyer experiences and contextualize outreach using AI-powered ABM. With two-thirds of Fortune 50 as customers and processing 100 trillion+ transactions yearly, Marissa will show how to drive ABM at scale to achieve business results.

Rebecca Stone is the VP of Marketing and Demand Gen at LiveRamp. She heads the international marketing and demand generation teams at LiveRamp, which tackles the monumental task of resolving the many online identities we all have, so brands can ensure they’re engaging with the right person. Rebecca will highlight the ways that LiveRamp is making their marketing spend more effective by enriching content and targeting using AI and data.

Ready to join us? Here are the details:

  • Where: One Kearny Club, San Francisco, CA
  • When: Wednesday, April 4, 2018, 8:00AM - 10:30AM PT

Looking forward to seeing you there!

Written by

Caitlin Ridge
March 6, 2018