Predictions 2014: We Want To Hear From You
It’s that time of year. We are tying off projects and initiatives for 2013 and looking for what’s to come in 2014. Last year, we started the tradition of compiling predictions from thought leaders and practitioners in the sales and marketing space. This year we are continuing that effort. If you have thoughts about what’s to come in terms of marketing and sales in 2014, we’re all ears. Please weigh in and share your predictions here. In the next few weeks, we will release your predictions in our next ebook.
Let’s take a look at how a few 2013 predictions fared:
“In 2013 the biggest challenges these teams will face are getting their content creation engine going and aligning sale and marketing to work together to successfully attract, nurture and convert leads into customers.” – Mark Roberge, Hubspot
Producing enough content was one of the top two challenges for B2B marketers, according to the 2014 B2B Content Marketing Benchmarks. Marketing and sales alignment is still a top challenge for many organizations. Earlier this year we surveyed sales and marketing leaders with CSO Insights and uncovered that nearly half of sales professionals are dissatisfied with the quality and quantity of leads generated by marketing.
“Big data is bullsh*t.” – Brad Feld, Foundry Group
There has been a fair amount of backlash on the term ‘big data’. Gartner has pushed the concept into the trough of disillusionment and both AllThingsD and The New York Times have published articles bashing the phrase. Shashi Upadhyay, our CEO, recently shared his view on big data on PandoDaily.
“Marketing will more quickly embrace the insights from big data and change how they engage and enable prospects and build enduring relationships with customers.” – Christine Crandell, New Business Strategies
Right on. Meagen Eisenberg, VP of demand generation at DocuSign (disclosure: DocuSign is a customer) recently shared her view on staying on top of the trends via DMNews. Meagen, said “Traditional lead scoring models typically cover a dozen attributes like firmographic and engagement data. Lead scoring 2.0 addresses thousands of attributes and adds predictive analytics by harnessing big data held in other services and databases as well as fields in your CRM platform. Companies like Lattice Engines and Mintigo make lead scoring a lot less tricky with next generation lead scoring models and insights.”
IMAGE CREDIT(S): WOODLEYWONDERWORKS