Successful Companies Create Successful Customers
Customer success is the hallmark of a great company. If your customers aren’t seeing value and talking about your product, you’re not really building a successful business. For Apple success means a customer improves the way they connect with people through their iPhone. For a B2B software company like Lattice, success means our customers are improving the efficiencies of their sales and marketing organizations, and increasing revenue.
That’s why I’m so excited for everyone to see our new customer video, brought to you by Marina Schubow of CDW. Using the richness of Lattice’s data cloud, she and her team have build better models that help increase average response rates and average order value. Her team has taken marketing and sales to the next level by using predictive analytics to drive increase personalization and drive more focused direct marketing and traditional sales activities.
Check out these these videos to learn how CDW uses Lattice to prioritize which customers have a higher likelihood to buy and which can deliver more revenue, as well as why she chose Lattice to support her analytics efforts.