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Top Go-to-Market Resources for Marketers in 2015

Even though it is the end of January, many marketers are still deep into planning mode. While budgets are entering their final approval stages, it’s a good time to step back and ensure all bases are covered. Here is a curated list of resources to help your go-to-market strategy for the year.

Modern Marketing Essentials Guide to Cross-Channel Marketing

The latest guide in Oracle’s Modern Marketing Essentials series focuses on banishing disjointed online experiences. Let’s face it, the process is broken. This guide provides a prescriptive approach to improve and measure your efforts.

The Definitive Guide to Content Marketing

Over the past five years the popularity and power of content marketing has grown tremendously. This guide from Marketo provides a whopping 100+ page take on everything you need to know to get started and take your efforts to the next level, including worksheets and frameworks to help you get through the process.

The Future of Marketing Technology

Marketers have to dissect nearly 2,000 marketing technology vendors. With that amount of choices it is easy to not know where to start. This guide from Kapost features input from uber marketing nerds Scott Brinker, Rebecca Lieb and Meagen Eisenberg on how to tie together the technologies, roles, skills and processes.

Predictive Marketing Toolkit

With predictive lead scoring, marketers now have the power to pinpoint their next customer and provide insight into what prospects and customers are likely to need next. This toolkit provides an inside look at predictive marketing, tips on making the right buying decision and customer success stories.

The Sophisticated Marketer’s Guide to LinkedIn

This guide will help you push your LinkedIn efforts to a best-in-class approach. Learn how to expand your reach, elevate your message and harness the LinkedIn network for your company.

What resources did I miss?


Written by

Amanda Maksymiw
January 28, 2015