Top Marketing Priorities for CMOs

What are your most pressing marketing initiatives?

As we plan the remainder of 2015 and gear up for 2016, it’s always nice to do a litmus test to see what is top of mind among other marketers.

According to new research from Demand Gen Report, “The Full-Funnel Effect”, web redesign and customer-centric programs rank as top priorities, with 55% and 53% of marketers surveyed respectively indicating they plan to execute within the next 12 months.

Other top priorities for the next 12 months and beyond include:

  • Investing in a data-driven marketing initiative (66%)
  • Investing in a predictive marketing solution (51%)
  • Implementing or replacing marketing automation (39%).

What are your top priorities for the next 12 months?

See the full research in our latest ebook, in partnership with Demand Gen Report.

Written by

Amanda Maksymiw
August 21, 2015

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