What’s the Future of B2B Marketing?
It’s the time of year when predictions for the next year start to populate the airwaves.
In preparation for the MarketingProf’s annual B2B event in Boston, TopRank’s Lee Odden pooled together a collection of #MPB2B speakers to share their predictions for the future of marketing. The ebook contains predictions from some of the marketing greats including Ann Handley, Jon Miller, Jason Miller, Christopher Penn, Doug Kessler and more.
Overall, the main theme that stuck out to me is the impact of data and analytics on marketing. Many of the marketers featured in the ebook (included myself) remarked on the power of data going forward. Michael Brenner opines that, “the B2B marketing organization of the future will be organized around data, content and technology.”Jon Miller predicts that, “marketing automation will get (big) data from numerous sources…it will use to predict the right action at any given time.”
In fact, here is a quick look at my prediction.
There are plenty of other insights and opinions in the ebook, but don’t take my word for it! Be sure to check it out for yourself!