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Why Scaling Account-Based Marketing is So Important

ABM processes help focus the marketing and sales efforts of any company, and push towards creating that kind of personalized engagement that will drive increased ROI for the business. Watch this video to learn why Forrester vice president, principal analyst Laura Ramos and Lattice Engines CEO Shashi Upadhyay both believe companies should be looking into ways to utilize ABM strategies for more than their top 50 accounts, and understand how companies can identify their top 1000 or 5000 accounts, to scale their ABM efforts to their broader account universe and drive real ROI for their business.

Written by

Caitlin Ridge
April 27, 2016