Comdata Success Story: Early Proof That Predictive Works
Comdata sells financial services and solutions, so every company is a potential customer. They needed a way to prioritize sales and marketing outreach, to ensure teams were being hyper-efficient with their time and program dollars.
Comdata chose to deploy Lattice Engines Predictive Marketing Analytics to score and enrich the accounts in their database, and after just a few months of having Lattice, the ‘A’ accounts are closing at 2x the rate of the ‘D’ or ‘F’ accounts, and have nearly twice the revenue value!
Comdata’s VP of Marketing Josh Raymond shared his predictive success at SiriusDecisions Summit 2017.