Cornerstone Success Story: Aligning Marketing and Sales
Cornerstone was looking for a way to scale its demand generation efforts efficiently, in order to reach the company's astronomical growth goals. Marketing realized that they needed to better align with sales in order to focus on the same accounts, and see true revenue success.
The marketing team determined that predictive would be the best way for them to align with sales, in a data-driven way, around the best fit accounts. With Lattice's help Cornerstone has defined criteria around what makes a good lead or account for their company, and is prioritizing sales efforts. They've also begun enriching their accounts with technology attributes, which helps them put targeted marketing campaigns into action quickly.
The team has just begun to scratch the surface with what they can accomplish with predictive, watch the video to see the great results they're achieving!