EMC Success Story: Leveraging Predictive Analytics for Sales

With over 50,000 employees in 83 countries, EMC is a global leader in enabling businesses and service providers to transform their operations and deliver information technology as a service (ITaaS). EMC is applying big data from diverse sources to transform its business and focus on forward-looking insight.

By leveraging big data and predictive analytics, EMC is going beyond what business intelligence reporting typically offers. The company is applying data science to its Go-to-Market strategy to analyze customer lifetime value and identify the right accounts to target.

Watch the video to see EMC’s journey using go-to-market analytics and predictive apps from Lattice to accelerate sales growth.

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