Dell Success Story: Using Lattice to Build Better Relationships

Dell has always understood that customer trust and loyalty result in superior sales performance. Sales teams earn customer trust and loyalty through personalized service, best-in-class products and knowledgeable account teams that help each customer accomplish its goals.

Dell had already invested in CRM technology and standardized sales processes to help reps achieve their dual mission of increasing sales and providing a superior customer sales experience. However, with the continuing broadening of Dell’s product portfolio and the increase in internal and external data available about customers and prospects, sales teams increasingly spent more time researching their accounts and Dell’s latest products.

Learn how Dell is improving sales productivity and building better customer relationships with predictive sales apps from Lattice.

Read the Dell WSJ article.

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