Lattice Engines Accelerates Market Leadership with Record 2015
Lattice Engines, the leading provider of predictive marketing and sales applications, quadrupled new bookings in Q4, resulting in the biggest revenue quarter in company history. In addition to bringing on new customers, the company saw significant expansion at its current customers, all of which contributed to accelerating growth.
“Predictive marketing is proving to be the key ingredient for scaling both contact-based and account-based marketing efforts consistently across products, geographies and different audiences,” said Shashi Upadhyay, CEO of Lattice Engines. “Our success in 2015 was driven by the measurable value that our customers continue to derive from using predictions across the entire revenue funnel, from marketing to sales to customer success ”
Some of the notable companies that chose Lattice for their predictive marketing and sales efforts in 2015 include: Bazaarvoice, Clio, F5 Networks, Good Technology, Hootsuite, Malwarebytes, NGINX, Veracode, and YP.
Lattice’s explosive customer growth can be largely attributed to the new product features and capabilities launched in 2015. With these additions, Lattice is now the only company of its kind that can offer a full-funnel, enterprise-grade solution to determine who is most likely to buy and when at any point of the buying cycle.
To support better execution on predictive scores, Lattice launched Buyer Insights, which surfaces opportunities identified by Lattice along with other predictive insights within Salesforce™ – all in context of their lead, account or opportunity workflows. This enables sales teams to take immediate, insightful action on the data-driven leads marketing is providing.
Another key product launch was Prospect Discovery, which combines the power of predictive analytics with intent data to provide a feed of high quality net new leads. Companies using the first version of Prospect Discovery are getting high quality, net new prospects that closely match their ideal customer and are actively looking for a solution. These customers are seeing campaign engagement rates improve by greater than 40 percent.
In addition to customer growth and product expansion, Lattice was honored by a number of industry awards in 2015. It received two Stevie Awards, one for best new lead generation product for the account prioritization application, and the other for best new sales and marketing intelligence solution for the cross-sell/up-sell application. Lattice was also listed on Forbes’ Top 100 Analytics Start-Ups list, as well as Wealthfront’s Top Career-Launching Companies list.