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Lattice Engines and Customers to Discuss the Power of Predictive Lead Scoring at Eloqua Experience

Lattice Engines will be leading a discussion on the next generation of lead scoring at Oracle’s Eloqua Experience 2013. Lattice CMO Brian Kardon will be joined by Jascha Kaykas-Wolf, CMO of Mindjet, and Abner Germanow, director of Worldwide Marketing at Juniper Networks, to share how they are enhancing lead scoring with predictive modeling to drive maximum conversion rates and sales productivity.

Comments on the News

• “I am inspired to share how best-in-class marketers at companies like Mindjet and Juniper Networks have moved beyond traditional lead scoring to actually predict who their hottest leads are,” said Brian Kardon, CMO of Lattice Engines. “Eloqua Experience is all about enabling the modern marketer. Predictive analytics is at the forefront of making that vision a reality.”

Lattice at Eloqua Experience 2013

• The panel discussion, titled: Analytics: Don’t Just Score Leads – Predict Your Next Customer, will take place on Thursday, October 24 at 1:30pm PT at the Hilton Union Square in San Francisco.

• Visit Lattice booth #207/306 to see live demonstrations of predictive analytics in action.

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