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Lattice Engines and Leadteq Partner to Bring Predictive Analytics to the Nordic Market

Lattice Engines, the leading provider of predictive marketing and sales applications, and premier digital marketing company Leadteq today announced a partnership to bring the power of Lattice’s predictive analytics suite to Leadteq’s customers.

“With Lattice, marketing and sales teams can easily tap into advanced data science through our easy-to-use applications to find and convert customers,” said Michael Meinhardt, VP of Business Development and Strategic Alliances at Lattice. “Our partnership with Leadteq means that companies in the Nordic region will have access to our industry-leading predictive applications to find their best leads and better identify who to call and what to say. This ultimately translates to an increase in sales conversions and accelerated revenue growth.”

Leadteq, an Oracle Gold Partner based in Sweden, leverages Oracle’s cross-channel marketing solution to plan and execute automated marketing and lead management campaigns for clients, particularly large enterprises. The Lattice application suite will augment these offerings with predictive marketing and sales analytics so that Leadteq customers can detect buying behaviors and pinpoint the most promising leads. This partnership also expands Lattice’s already substantial footprint beyond North America and the Asia-Pacific region into the Nordic market.

With the market’s most widely used predictive applications, an unmatched community of predictive marketers and an experienced customer success team, Lattice Engines provides its customers with the proper tools to identify buying patterns, respond to the needs of potential buyers with personalized content, and ultimately, close more deals.

“As the buying cycle becomes increasingly digitized, marketing and sales teams have to be more efficient and accurate in targeting prospective buyers before they even engage with the brand or with a sales rep,” says Bjorn Sperling, partner and senior consultant at Leadteq. “Lattice’s complete solution of predictive marketing and sales apps will allow our customers to identify and prioritize leads at every stage of the buying cycle and provide real-time insights to help tailor outreach.”

About Lattice

Lattice is ushering in the age of the predictive marketer by offering the most comprehensive and widely used suite of predictive marketing and sales applications available today. Developed with marketing and sales teams in mind, Lattice’s secure and easy-to-use applications help address every stage of the revenue cycle and deliver proven value to all stakeholders, ultimately resulting in increased conversion rates and accelerated revenue growth for companies of all sizes. Lattice is backed by NEA and Sequoia Capital with headquarters in San Mateo, Calif. To learn more, please visit www.lattice-engines.com and follow @Lattice_Engines.

About Leadteq

Leadteq offers marketing automation, lead management and consulting services to some of Scandinavia’s most prominent international B2B corporations. With the Leadteq 360 method, Leadteq leads customers through targeting, content marketing, social marketing and CRM integration. Leadteq is an Oracle Gold Partner and offers the Oracle Eloqua Marketing Automation in the Nordics. To learn more, please visit www.leadteq.com.