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Lattice Engines Named a “Cool Vendor” By Leading Analyst Firm

Lattice Engines, the leading provider of predictive marketing and sales applications, today announced that the company has been named a “Cool Vendor” in Gartner Inc.’s annual report “Cool Vendors in CRM, Sales, 2015[1].” The report evaluates software innovators that improve a salesperson’s effectiveness and drive revenue growth.

As modern marketing rapidly evolves, Lattice is simultaneously ushering in the age of the predictive marketer and transforming businesses across industries. Lattice offers the most comprehensive suite of predictive marketing and sales applications that improve conversion at every stage of the revenue funnel.

“In the last two years our complete predictive marketing and sales platform has gained tremendous momentum among the most sophisticated revenue teams in the world,” said Shashi Upadhyay, CEO of Lattice. “We will continue to set the standard for the industry through our commitment to our customers’ success and market–leading products.”

Lattice brings predictive insights to more than 100 companies worldwide. The Lattice Data Cloud, the most comprehensive database of buying signals in the world, continues to grow by combining information from tens of thousands of data sources, more than 300 million websites, all major social channels and in-depth third-party data through more than 30 partnerships.

Gartner defines “Cool Vendors” as “innovative, impactful and intriguing.”

About Lattice

Lattice is ushering in the age of the predictive marketer by offering the most comprehensive and widely used suite of predictive marketing and sales applications available today. Developed with marketing and sales teams in mind, Lattice’s secure and easy-to-use applications help address every stage of the revenue cycle and deliver proven value to all stakeholders, ultimately resulting in increased conversion rates and accelerated revenue growth for companies of all sizes. Lattice is backed by NEA and Sequoia Capital with headquarters in San Mateo, Calif. To learn more, please visit www.lattice-engines.com and follow @Lattice_Engines.


Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

[1] Gartner “Cool Vendors in CRM, Sales” by Tad Travis, Robert P. Desisto and Ed Thompson, April 1, 2015