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Lattice Engines Positioned as a Leader in Predictive Marketing Analytics for B2B

Lattice Engines, a leading provider of revenue acceleration solutions, was among the select companies that Forrester invited to participate in its June 2017 evaluation, The Forrester Wave ™: Predictive Marketing Analytics for B2B Marketers, Q2 2017. In this evaluation, Lattice was cited as a Leader. With this, Lattice has now been recognized as a leader by Forrester and is recognized by customers for its superior ability to help them create efficiencies for their marketing and sales organizations.

“Today’s B2B marketers need to create hyper-targeted programs that support a number of revenue efforts, such as deepening account-based relationships to identifying new customers to supporting cross-sell efforts with the sales and customer success teams,” said Shashi Upadhyay, CEO of Lattice. “We’re thrilled that our hard efforts to build proven solutions for the marketing community are being recognized by both independent analyst firms and our customers.”

According to the Wave, Lattice “consistently performed across all criteria we evaluated. Its predictive capabilities can prescribe outcomes for sales and marketing use cases that cut across the entire customer lifecycle -- from early-stage account and contact acquisition to current-customer enrichment and competitive win-backs – and strongly complement modern ABM strategies.”

With Lattice, customers can create unlimited segments using a combination of the Lattice Data Cloud, which provides more than 16,000 attributes on 200 million companies globally, and their own internal data, including MAP/CRM data, transaction data, product usage data, support and service data, etc. The segments are then made available in company’s execution systems (e.g. marketing automation, CRM, or ad targeting platforms) to enable teams to run hyper-targeted campaigns across the entire buyer’s journey - from awareness to engagement to conversion to expansion.

About Lattice

Lattice’s robust suite of predictive marketing and sales solutions are built upon the broadest set of data, to provide a complete and precise view of the customer. Our revenue accelerating solution helps customers increase the efficiency of their sales and marketing teams by prioritizing accounts and leads, identifying net new contacts, and increasing customer lifetime value. With an unrivaled track record of success and expertise, Lattice delivers the ultimate in customer value through its experience, precise data and comprehensive solutions for enterprises such as Hootsuite, PayPal, and SunTrust Bank. Lattice is headquartered in San Mateo, CA. To learn more, please visit www.lattice-engines.com and follow @Lattice_Engines.