Lattice Increases Focus on Partner Ecosystem
Lattice Engines, a leading provider of revenue acceleration solutions, today announced the addition of Jean-Paul Gomes as the Vice President of Business Development. In this role, he will lead Lattice’s engagement with all major partners, including Adobe, Dun & Bradstreet, Marketo, Microsoft, Oracle, Salesforce and SAP, and will lead all partner channel activities.
“With our rapidly growing partner ecosystem including Oracle and Salesforce, and expanding ISV partnerships with Adobe and Microsoft, it was time to bring someone on who could help us best drive our partnership activities,” said Shashi Upadhyay, CEO at Lattice Engines. “Jean-Paul has all of the skills we have been looking for, and is a great fit with the culture of Lattice as well. We’re thrilled to have him join the leadership team.”
Prior to joining Lattice, Jean-Paul was the Corporate Vice President at Sitecore, where he spearheaded the vision, strategy and programs to build and grow global strategic alliances, as well as a unified marketplace aimed at monetizing the apps and services of Sitecore and those of its partner ecosystem. While there, he drove the strategy, business case, contract negotiations and development of both a new ecommerce solution and Cloud partnership with Microsoft, respectively expected to drive more than $100M and $600M of combined revenue over next five years. He has also served as a growth advisor for start-ups, as member of a venture capital firm and a Seattle-based angel fund.
“Lattice is in a unique and fast-growing industry, where strategic partnerships and partner ecosystems are crucial to companies achieving explosive revenue growth,” said Gomes. “I am thrilled to be joining such a customer-obsessed team that is so dedicated to helping marketing and sales professionals achieve new efficiencies and revenue heights with data-driven, predictive insights.”
In addition to having Gomes join the team this week, Lattice launched a next-generation, AI-based segmentation engine to drive revenue and conversion across the entire sales funnel, which is currently in beta. To learn more about how Lattice’s new platform will power the segmentation needs of data-driven marketers and help teams align their programs with the entire customer journey outlined by SiriusDecisions’ Next-Generation Demand Waterfall®, come visit us at Booth #105 at the SiriusDecisions Summit, May 16-19, in Las Vegas.
Lattice’s robust suite of predictive marketing and sales solutions are built upon the broadest set of data, to provide a complete and precise view of the customer. Our revenue accelerating solution helps customers increase the efficiency of their sales and marketing teams by prioritizing accounts and leads, identifying net new contacts, and increasing customer lifetime value. With an unrivaled track record of success and expertise, Lattice delivers the ultimate in customer value through its experience, precise data and comprehensive solutions for enterprises such as Hootsuite, PayPal, and SunTrust Bank. Lattice is headquartered in San Mateo, CA. To learn more, please visit www.lattice-engines.com and follow @Lattice_Engines.